|
gptkbp:instance_of
|
gptkb:candy
|
|
gptkbp:bfsLayer
|
4
|
|
gptkbp:bfsParent
|
gptkb:Mondelez_International
|
|
gptkbp:advertising
|
holiday promotions
back-to-school campaigns
|
|
gptkbp:brand
|
gptkb:Cadbury
|
|
gptkbp:competitors
|
gptkb:Nestle
gptkb:Mars
|
|
gptkbp:cultural_impact
|
associated with indulgence
featured in advertisements with celebrities
often gifted during celebrations
part of modern Indian snacking culture
popular in Indian festivals
|
|
gptkbp:distribution_channels
|
gptkb:online_retailers
convenience stores
supermarkets
|
|
gptkbp:feedback
|
positive reviews
popular among teenagers
|
|
gptkbp:flavor
|
gptkb:mountain
caramel
fruit and nut
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Dairy Milk Silk
|
|
gptkbp:introduced
|
gptkb:2005
|
|
gptkbp:is_available_in
|
bars
gifts
bites
|
|
gptkbp:market
|
significant in India
|
|
gptkbp:motto
|
Silkier than ever
|
|
gptkbp:nutritional_value
|
high in sugar
contains dairy
contains cocoa
|
|
gptkbp:origin
|
gptkb:India
|
|
gptkbp:packaging
|
wrapper
|
|
gptkbp:parent_company
|
gptkb:Mondelez_International
|
|
gptkbp:partnerships
|
collaborations with influencers
sponsorships of events
|
|
gptkbp:product_line
|
gptkb:Dairy_Milk_Caramel
gptkb:Dairy_Milk_Fruit_&_Nut
gptkb:Dairy_Milk_Oreo
Dairy Milk range
Silk range
|
|
gptkbp:seasonal_activities
|
limited edition flavors
festive packaging
|
|
gptkbp:social_media_presence
|
active on Facebook
active on Instagram
|
|
gptkbp:sustainability
|
ethical sourcing
sustainable sourcing
|
|
gptkbp:target_market
|
young adults
|
|
gptkbp:type
|
milk chocolate
|