Statements (25)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Geoffrey_A._Moore
|
| gptkbp:countryOfOrigin |
gptkb:United_States
|
| gptkbp:describes |
technology adoption lifecycle
|
| gptkbp:edition |
revised edition (1999)
third edition (2014) |
| gptkbp:genre |
gptkb:business
non-fiction |
| https://www.w3.org/2000/01/rdf-schema#label |
Crossing the Chasm
|
| gptkbp:influenced |
startup business models
technology marketing strategies |
| gptkbp:ISBN |
978-0060517120
|
| gptkbp:language |
English
|
| gptkbp:notableIdea |
early adopters
chasm (technology adoption lifecycle) early majority |
| gptkbp:publicationDate |
1991
|
| gptkbp:publisher |
gptkb:HarperBusiness
|
| gptkbp:subject |
marketing
technology adoption |
| gptkbp:targetAudience |
entrepreneur
business leaders marketers |
| gptkbp:bfsParent |
gptkb:Geoffrey_Moore
|
| gptkbp:bfsLayer |
6
|