Statements (20)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:business
|
| gptkbp:appliesTo |
gptkb:strategy
service design customer engagement |
| gptkbp:author |
gptkb:Christian_Terwiesch
gptkb:Nicolaj_Siggelkow |
| gptkbp:describedBy |
Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
|
| gptkbp:focusesOn |
digital transformation
business innovation customer experience continuous customer relationships |
| https://www.w3.org/2000/01/rdf-schema#label |
Connected Strategy
|
| gptkbp:publicationYear |
2019
|
| gptkbp:publishedBy |
gptkb:Harvard_Business_Review_Press
|
| gptkbp:relatedTo |
personalization
customer journey mapping digital ecosystems platform business models |
| gptkbp:bfsParent |
gptkb:Nicolaj_Siggelkow
|
| gptkbp:bfsLayer |
7
|