Statements (34)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
market research technique
|
| gptkbp:alsoKnownAs |
conjoint analysis
|
| gptkbp:analyzes |
trade-offs
|
| gptkbp:appliesTo |
marketing
product management pricing research |
| gptkbp:dataCollected |
interviews
surveys |
| gptkbp:developedBy |
gptkb:Paul_E._Green
|
| https://www.w3.org/2000/01/rdf-schema#label |
Conjoint
|
| gptkbp:includedIn |
gptkb:Qualtrics
gptkb:SPSS_Conjoint_Module gptkb:Sawtooth_Software |
| gptkbp:method |
quantitative research
|
| gptkbp:originatedIn |
1960s
|
| gptkbp:output |
part-worth utilities
relative importance of attributes |
| gptkbp:publishedIn |
gptkb:Journal_of_Marketing_Research
|
| gptkbp:relatedTo |
preference modeling
discrete choice modeling maxdiff analysis |
| gptkbp:requires |
respondent evaluation of product profiles
|
| gptkbp:type |
adaptive conjoint analysis
choice-based conjoint full-profile conjoint hybrid conjoint menu-based conjoint |
| gptkbp:usedFor |
product design
market segmentation pricing optimization measuring consumer preferences product feature evaluation |
| gptkbp:bfsParent |
gptkb:SPSS_Statistics
|
| gptkbp:bfsLayer |
6
|