|
gptkbp:instance_of
|
gptkb:advertising_campaigns
|
|
gptkbp:advertising
|
gptkb:digital_media
gptkb:television
print media
|
|
gptkbp:aims_to_improve
|
brand image
younger consumers
market share in coffee segment
|
|
gptkbp:associated_with
|
Coca-Cola brand
|
|
gptkbp:available_in
|
bottles
cans
multiple flavors
|
|
gptkbp:competes_with
|
gptkb:Starbucks_ready-to-drink_beverages
Pepsi Co coffee products
|
|
gptkbp:emphasizes_convenience
|
on-the-go consumption
ready-to-drink format
|
|
gptkbp:featured_artist
|
gptkb:J_Balvin
gptkb:Misty_Copeland
|
|
gptkbp:features
|
gptkb:Coca-Cola
|
|
gptkbp:has_received
|
mixed reviews
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Coca-Cola Coffee campaign
|
|
gptkbp:includes_nutritional_information
|
contains caffeine
contains sugar
contains calories
|
|
gptkbp:includes_promotional_events
|
social media contests
sampling events
|
|
gptkbp:includes_slogan
|
“ A New Way to Enjoy Coca-Cola”
|
|
gptkbp:is_available_in
|
gptkb:Europe
gptkb:Asia
gptkb:North_America
|
|
gptkbp:is_evaluated_by
|
gptkb:market_research
sales performance
consumer feedback
|
|
gptkbp:is_part_of
|
Coca-Cola product line
Coca-Cola's diversification strategy
|
|
gptkbp:is_promoted_through
|
in-store displays
Coca-Cola social media channels
Coca-Cola website
|
|
gptkbp:is_supported_by
|
advertising budget
|
|
gptkbp:launch_date
|
gptkb:2020
|
|
gptkbp:launched
|
gptkb:Coca-Cola
|
|
gptkbp:promotes_flavor
|
vanilla
caramel
dark blend
|
|
gptkbp:social_media
|
# Coca Cola Coffee
# Wake Up With Coke
|
|
gptkbp:target_audience
|
coffee drinkers
|
|
gptkbp:utilizes_influencers
|
gptkb:social_media_influencers
food bloggers
|
|
gptkbp:bfsParent
|
gptkb:Coca-Cola_Coffee
|
|
gptkbp:bfsLayer
|
5
|