Coca-Cola's 2002 Olympics Campaign
GPTKB entity
Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:aimed_to_connect |
fans and athletes
|
| gptkbp:aims_to_improve |
brand visibility
|
| gptkbp:assets |
Olympic themes
|
| gptkbp:collaborated_with |
gptkb:athletes
|
| gptkbp:concluded_on |
gptkb:2002
|
| gptkbp:created |
limited edition packaging
|
| gptkbp:emphasizes |
gptkb:diversity
|
| gptkbp:featured_in |
advertisements
themed merchandise |
| gptkbp:has_produced |
gptkb:media_coverage
|
| gptkbp:highlights |
team spirit
|
| https://www.w3.org/2000/01/rdf-schema#label |
Coca-Cola's 2002 Olympics Campaign
|
| gptkbp:included |
interactive experiences
celebrity endorsements fan contests promotional events public relations efforts television commercials |
| gptkbp:inspired |
fan participation
|
| gptkbp:involved |
community initiatives
|
| gptkbp:is_aimed_at |
global audiences
|
| gptkbp:is_associated_with |
sportsmanship
Olympic values |
| gptkbp:is_designed_to |
create memorable experiences
boost sales |
| gptkbp:is_engaged_in |
consumers
|
| gptkbp:is_evaluated_by |
consumer feedback
marketing analysts |
| gptkbp:is_focused_on |
youth engagement
|
| gptkbp:is_recognized_by |
creativity
its innovative approach its impact on sales |
| gptkbp:is_targeted_at |
gptkb:athletes
|
| gptkbp:launched_in |
gptkb:2001
|
| gptkbp:promoted |
Coca-Cola products
|
| gptkbp:sponsored_by |
gptkb:2002_Winter_Olympics
|
| gptkbp:utilized |
social media
sponsorships event sponsorships |
| gptkbp:was_aimed_to_enhance |
brand loyalty
|
| gptkbp:was_aimed_to_promote |
healthy lifestyles
|
| gptkbp:was_executed_by |
gptkb:Salt_Lake_City
|
| gptkbp:was_part_of |
Coca-Cola's global strategy
Coca-Cola's history Coca-Cola's community outreach. Coca-Cola's marketing legacy Coca-Cola's sponsorship portfolio |
| gptkbp:was_supported_by |
advertising agencies
|
| gptkbp:bfsParent |
gptkb:Coca-Cola
|
| gptkbp:bfsLayer |
4
|