Coca-Cola's 1970 Olympics Campaign
GPTKB entity
Statements (50)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:battle
|
| gptkbp:bfsLayer |
3
|
| gptkbp:bfsParent |
gptkb:beer
|
| gptkbp:associated_with |
gptkb:1970_Summer_Olympics
|
| gptkbp:broadcasts |
multiple media platforms
|
| gptkbp:contributed_to |
Coca-Cola's brand legacy
|
| gptkbp:created |
memorable slogans
|
| gptkbp:emphasizes |
refreshment and enjoyment
|
| gptkbp:exhibited_at |
diversity in sports
|
| gptkbp:highlights |
team spirit
the Olympic spirit |
| https://www.w3.org/2000/01/rdf-schema#label |
Coca-Cola's 1970 Olympics Campaign
|
| gptkbp:includes |
promotional merchandise
sponsorship of events |
| gptkbp:influenced |
future marketing strategies
|
| gptkbp:influenced_by |
cultural trends of the time
|
| gptkbp:inspired |
future Olympic campaigns
|
| gptkbp:is_aimed_at |
global audiences
youth demographics increase brand visibility building brand loyalty Olympic viewers promoting unity through sports |
| gptkbp:is_associated_with |
positive emotions
|
| gptkbp:is_characterized_by |
high production values
|
| gptkbp:is_designed_to |
connect with consumers
celebrate athletic achievement |
| gptkbp:is_engaged_in |
audiences worldwide
|
| gptkbp:is_evaluated_by |
its effectiveness
marketing analysts |
| gptkbp:is_featured_in |
gptkb:Basketball_Player
iconic imagery |
| gptkbp:is_involved_in |
collaboration with agencies
|
| gptkbp:is_known_for |
catchy jingles
|
| gptkbp:is_part_of |
Coca-Cola's advertising history
Coca-Cola's global marketing strategy Coca-Cola's sponsorship strategy Coca-Cola's corporate social responsibility efforts |
| gptkbp:is_promoted_by |
Coca-Cola products
|
| gptkbp:is_recognized_by |
creative advertising
its impact on advertising |
| gptkbp:key |
Coca-Cola's marketing mix
|
| gptkbp:landmark |
advertising history.
|
| gptkbp:launched |
gptkb:1970
|
| gptkbp:original_run |
gptkb:sports_event
|
| gptkbp:receives_funding_from |
cultural significance of the Olympics
|
| gptkbp:succeeded_by |
increasing sales
|
| gptkbp:uses |
celebrity endorsements
|
| gptkbp:utilizes |
television commercials
|
| gptkbp:was_a_response_to |
increased competition
|