Properties (51)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
company
|
| gptkbp:acquisition |
acquired_by_Mondelez_International
|
| gptkbp:advertising |
digital marketing
print ads television commercials |
| gptkbp:brandAmbassadors |
professional athletes
nutritionists fitness influencers |
| gptkbp:certifications |
Fair Trade Certified
Non-GMO_Project_Verified Certified_Organic |
| gptkbp:communityEngagement |
employee volunteer programs
sponsorship of local events local food bank donations |
| gptkbp:distribution |
available online
available in convenience stores available in grocery stores |
| gptkbp:employeeCount |
approximately 300
|
| gptkbp:financialPerformance |
revenue growth
profitability metrics market share in energy bar segment |
| gptkbp:founded |
1992
|
| gptkbp:founder |
gptkb:Gary_Erickson
|
| gptkbp:headquarters |
gptkb:Emeryville,_California
|
| https://www.w3.org/2000/01/rdf-schema#label |
Clif Bar company
|
| gptkbp:innovation |
sustainable packaging initiatives
new flavors introduced annually product reformulations for health |
| gptkbp:market |
sports nutrition
|
| gptkbp:marketingStrategy |
social media campaigns
event sponsorships sponsorship of athletes |
| gptkbp:parentCompany |
gptkb:Clif_Bar_&_Company,_Inc.
|
| gptkbp:partnerships |
partnership_with_the_American_Hiking_Society
partnership_with_the_National_Park_Foundation partnership_with_the_Surfrider_Foundation |
| gptkbp:productLine |
gptkb:Luna_Bar
gptkb:Clif_Kid gptkb:Clif_Shot gptkb:Clif_Builder's_Protein_Bar |
| gptkbp:products |
energy bars
|
| gptkbp:researchAndDevelopment |
consumer feedback integration
focus on nutrition science product testing with athletes |
| gptkbp:socialResponsibility |
supports local communities
donates to environmental causes |
| gptkbp:sustainabilityInitiatives |
uses organic ingredients
|
| gptkbp:targetMarket |
athletes
outdoor enthusiasts health-conscious consumers |
| gptkbp:website |
www.clifbar.com
|