Properties (55)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Company
|
| gptkbp:acquisition |
Acquired_by_Mondelez_International_in_2022
|
| gptkbp:advertising |
Outdoor advertising
Television commercials Print ads Digital_marketing |
| gptkbp:CEO |
gptkb:Kevin_Cleary
|
| gptkbp:certifications |
Fair Trade Certified
Non-GMO_Project_Verified Certified_Organic |
| gptkbp:communityInvolvement |
gptkb:Clif_Bar_Foundation
Health and wellness programs Sustainability initiatives Volunteer_programs |
| gptkbp:competitors |
gptkb:Quest_Nutrition
Gatorade PowerBar RXBAR |
| gptkbp:distributionChannels |
Retail stores
Sporting events Fitness centers Online sales |
| gptkbp:employeeCount |
Approximately 300
|
| gptkbp:founded |
1992
|
| gptkbp:founder |
gptkb:Gary_Erickson
|
| gptkbp:headquarters |
gptkb:Emeryville
gptkb:Emeryville,_California |
| https://www.w3.org/2000/01/rdf-schema#label |
Clif Bar & Company
|
| gptkbp:industry |
Food and Beverage
|
| gptkbp:market |
gptkb:United_States
International |
| gptkbp:marketingStrategy |
Social media campaigns
Influencer partnerships Event sponsorships Sponsorship of athletes |
| gptkbp:notableEvent |
gptkb:Clif_Kid_Zbar
gptkb:Clif_Nut_Butter_Filled_Bar gptkb:Clif_Shot gptkb:Clif_Builder's_Protein_Bar |
| gptkbp:parentCompany |
gptkb:Mondelez_International
|
| gptkbp:partnerships |
Athletic events
Environmental groups Outdoor organizations |
| gptkbp:products |
Snacks
Energy bars Protein bars |
| gptkbp:revenue |
$300 million (2020)
|
| gptkbp:socialResponsibility |
Environmental sustainability
Health promotion Community support |
| gptkbp:sustainabilityInitiatives |
Renewable energy
Non-GMO ingredients Organic ingredients Zero waste |
| gptkbp:website |
www.clifbar.com
|