Statements (217)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:brand
|
| gptkbp:acquired |
gptkb:video_game_series
|
| gptkbp:acquisition |
gptkb:1987
Procter & Gamble in 2001 |
| gptkbp:advertising |
gptkb:printer
gptkb:Leo_Burnett gptkb:BBDO gptkb:television_series digital television commercials Color Your World Does She or Doesn't She? Love Your Hair |
| gptkbp:brand |
high
strong celebrity endorsements high among consumers strong among users high in Europe adapting to trends high in Asia high in North America adapted to changing beauty trends engages with beauty experts |
| gptkbp:category |
gptkb:skincare_product
hair care hair lighteners permanent hair color semi-permanent hair color temporary hair color |
| gptkbp:color |
permanent
temporary semi-permanent |
| gptkbp:community_engagement |
charity initiatives
charity partnerships supports various charitable initiatives support for women's empowerment initiatives sponsorship of beauty events |
| gptkbp:community_involvement |
gptkb:Educational_Institution
local charities health awareness campaigns women's shelters |
| gptkbp:competitors |
gptkb:L'_Oreal
gptkb:Revlon gptkb:Garnier gptkb:Schwarzkopf |
| gptkbp:cultural_impact |
influenced beauty standards
significant in beauty industry |
| gptkbp:customer_base |
gptkb:Generation_X
diverse diverse demographics millennials Gen Z baby boomers diverse demographic |
| gptkbp:distribution |
global
|
| gptkbp:employees |
500+
|
| gptkbp:feedback |
important for product development
utilizes for product improvement engages through surveys responds on social media focuses on user satisfaction |
| gptkbp:founded |
gptkb:Lawrence_M._Gelb
1931 |
| gptkbp:founder |
gptkb:Lawrence_M._Gelb
Lawrence Gelb |
| gptkbp:global_presence |
available in multiple countries
|
| gptkbp:has_distribution |
global
|
| gptkbp:has_expansion |
gptkb:Europe
gptkb:Asia gptkb:Latin_America ongoing |
| gptkbp:has_website |
www.clairol.com
|
| gptkbp:headquartered_in |
gptkb:Cincinnati,_Ohio
|
| gptkbp:headquarters |
gptkb:Stamford,_Connecticut
gptkb:Cincinnati,_Ohio |
| gptkbp:historical_significance |
pioneered at-home hair coloring
|
| https://www.w3.org/2000/01/rdf-schema#label |
Clairol
|
| gptkbp:industry |
gptkb:skincare_product
|
| gptkbp:innovation |
frequent
color matching technology first at-home hair color kit first hair color with conditioner first hair color with natural ingredients new hair color formulas user-friendly application methods developed new hair color technologies |
| gptkbp:introduced |
the first hair color product for women in 1956
|
| gptkbp:is_tested_for |
cruelty-free
|
| gptkbp:known_for |
gptkb:Nice_'n_Easy
gptkb:Root_Touch-Up gptkb:color gptkb:Herbal_Essences Shimmer Lights |
| gptkbp:launch_date |
gptkb:2001
|
| gptkbp:market |
gptkb:Clairol_Natural_Instincts
gptkb:United_Kingdom gptkb:United_States gptkb:Native_American_tribe available online personal care leading brand significant in North America widely available in retail stores significant in hair color industry regularly introduces new shades significant in the hair color industry |
| gptkbp:marketing_strategy |
focus on empowerment and self-expression
|
| gptkbp:motto |
gptkb:Because_You're_Worth_It
Love Your Hair The Hair Color That Works. “ Because You’re Worth It” Does she or doesn't she? |
| gptkbp:notable_achievement |
expanded into international markets in the 1980s
celebrated 50 years of hair color innovation in 2006 launched the first hair color product for men in 2000 launched a line of natural hair colors in 2010 introduced the first non-permanent hair color in 1956 |
| gptkbp:notable_products |
gptkb:Nice_'n_Easy
gptkb:Root_Touch-Up gptkb:Herbal_Essences |
| gptkbp:offers |
gptkb:product
conditioners shampoos hair conditioners hair sprays hair styling gels permanent hair color semi-permanent hair color temporary hair color |
| gptkbp:parent_company |
gptkb:video_game_series
|
| gptkbp:part_of |
Procter & Gamble portfolio
|
| gptkbp:partnership |
gptkb:Look_Good_Feel_Better
gptkb:healthcare_organization influencers beauty salons various beauty influencers beauty schools salon professionals |
| gptkbp:partnerships |
collaborations with beauty influencers
|
| gptkbp:produced_by |
gptkb:color
gptkb:skincare_product hair styling products |
| gptkbp:product_line |
gptkb:Root_Touch-Up
gptkb:Clairol_Professional gptkb:Clairol_Professional_Color_Crème gptkb:Clairol_Professional_Color_Remover gptkb:Clairol_Professional_Developer gptkb:Clairol_Professional_Hair_Bleach gptkb:Clairol_Professional_Hair_Care gptkb:Clairol_Professional_Hair_Color gptkb:Clairol_Professional_Hair_Color_Remover gptkb:Clairol_Professional_Hair_Cream gptkb:Clairol_Professional_Hair_Gloss gptkb:Clairol_Professional_Hair_Lightener gptkb:Clairol_Professional_Hair_Mask gptkb:Clairol_Professional_Hair_Mousse gptkb:Clairol_Professional_Hair_Oil gptkb:Clairol_Professional_Hair_Serum gptkb:Clairol_Professional_Hair_Toner gptkb:Clairol_Professional_Lightener gptkb:Clairol_Professional_Premium_Crème gptkb:Clairol_Professional_Styling_Products gptkb:Clairol_Radiance gptkb:Nice_'n_Easy_Color_Blend gptkb:product gptkb:color gptkb:Herbal_Essences gptkb:Clairol_Professional_Beautiful_Collection gptkb:Clairol_Professional_Liquicolor hair treatments hair styling products permanent hair color semi-permanent hair color temporary hair color Clairol Professional Treatments Natural Instincts Shimmer Lights hair care and styling products |
| gptkbp:products |
gptkb:color
gptkb:skincare_product hair care the first at-home hair color kit |
| gptkbp:research_and_development |
ongoing
safety testing color matching technology invests in product innovation hair color technology focus on color longevity focus on hair health focus on scalp care |
| gptkbp:revenue |
$1 billion (approx.)
|
| gptkbp:safety_features |
regulated
meets industry standards |
| gptkbp:social_media_presence |
gptkb:Instagram
gptkb:Twitter_account active active on Facebook active on Instagram active on Twitter active on platforms like Instagram |
| gptkbp:sponsor |
gptkb:Kerry_H._Washington
gptkb:Selena_Marie_Gomez gptkb:Actor gptkb:Megan_Fox gptkb:Jessica_Simpson |
| gptkbp:supply_chain |
efficient
|
| gptkbp:sustainability_initiatives |
eco-friendly packaging
recycling programs cruelty-free products cruelty-free testing environmentally friendly packaging |
| gptkbp:target_audience |
gptkb:philosopher
|
| gptkbp:target_market |
gptkb:philosopher
|
| gptkbp:website |
www.clairol.com
|
| gptkbp:bfsParent |
gptkb:financial_services_company
|
| gptkbp:bfsLayer |
3
|