|
gptkbp:instanceOf
|
beer company
|
|
gptkbp:acquisition
|
Harbin_Brewery_Group
|
|
gptkbp:advertising
|
television and online
|
|
gptkbp:brand
|
premium quality
Snow Beer
into new regions
high_in_China
|
|
gptkbp:brandAmbassadors
|
influencers and celebrities
strong among consumers
|
|
gptkbp:communityEngagement
|
local events
|
|
gptkbp:communityPartnerships
|
with local farmers
|
|
gptkbp:communitySupport
|
local charities
|
|
gptkbp:competesWith
|
Snow Beer
|
|
gptkbp:competitors
|
gptkb:Tsingtao_Brewery
|
|
gptkbp:culturalHeritage
|
focus on teamwork
|
|
gptkbp:customerBase
|
millions of customers
|
|
gptkbp:customerFeedback
|
important for product development
|
|
gptkbp:customerService
|
high ratings.
|
|
gptkbp:distribution
|
gptkb:China
|
|
gptkbp:distributionChannels
|
extensive
|
|
gptkbp:employeeCount
|
over 10,000
|
|
gptkbp:employees
|
competitive packages
|
|
gptkbp:events
|
music festivals
|
|
gptkbp:exportedTo
|
international markets
|
|
gptkbp:financialPerformance
|
growing revenue
|
|
gptkbp:financials
|
local economies
infrastructure improvements
|
|
gptkbp:founded
|
1983
|
|
gptkbp:globalPresence
|
expanding internationally
|
|
gptkbp:hasResearchInterest
|
to understand consumer preferences
|
|
gptkbp:headquarters
|
gptkb:Shenzhen,_China
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
China Resources Beer
|
|
gptkbp:innovation
|
new brewing techniques
|
|
gptkbp:isFacilitatedBy
|
strict measures
|
|
gptkbp:market
|
gptkb:Southeast_Asia
new flavors
in_the_Chinese_beer_market
|
|
gptkbp:marketingStrategy
|
targeting young adults
|
|
gptkbp:marketShare
|
largest_beer_producer_in_China
|
|
gptkbp:parentCompany
|
gptkb:China_Resources_Holdings
|
|
gptkbp:partnerships
|
gptkb:Anheuser-Busch_InBev
local breweries
|
|
gptkbp:productionCompany
|
millions of hectoliters per year
|
|
gptkbp:productLine
|
lager
|
|
gptkbp:productQuality
|
high standards
|
|
gptkbp:products
|
eco-friendly materials
variety of beer styles
new brewing methods
|
|
gptkbp:researchAndDevelopment
|
investments in R&D
|
|
gptkbp:revenue
|
billions of RMB
|
|
gptkbp:socialResponsibility
|
community programs
|
|
gptkbp:sponsor
|
sports events
|
|
gptkbp:strategicGoals
|
long-term vision
|
|
gptkbp:supplyChain
|
efficient management
|
|
gptkbp:sustainability
|
reduce carbon footprint
|
|
gptkbp:sustainabilityInitiatives
|
water conservation
|
|
gptkbp:training
|
ongoing programs
|
|
gptkbp:youth_development
|
consistent over the years
|