Camaïeu International

GPTKB entity

Properties (56)
Predicate Object
gptkbp:instanceOf gptkb:Company
gptkbp:acquisition Acquired by a private equity firm in 2018
gptkbp:advertising Social media campaigns
Online marketing
Television commercials
Print ads
gptkbp:brand gptkb:Camaïeu
gptkbp:businessModel Fast fashion
gptkbp:CEO Mireille_Guilleman
gptkbp:communityEngagement Workshops
Sponsorships
Fashion shows
Local charity partnerships
gptkbp:competitors gptkb:Zara
Mango
H&M
Kiabi
Promod
gptkbp:customerBase Women aged 18-45
gptkbp:expansion International_expansion_in_Europe
gptkbp:financials Bankruptcy in 2021
gptkbp:founded 1984
gptkbp:founder Mireille_Guilleman
gptkbp:futurePlans Sustainability goals
Expansion into new markets
Digital_transformation
gptkbp:headquarters gptkb:Lille,_France
https://www.w3.org/2000/01/rdf-schema#label Camaïeu International
gptkbp:industry Retail
gptkbp:loyaltyProgram gptkb:Camaïeu_Club
gptkbp:market Mid-range
gptkbp:merchandise Accessible
Affordable
Trendy
gptkbp:motto Fashion for all
gptkbp:numberOfEmployees Approximately 3,000
gptkbp:numberOfStores Over 600
gptkbp:operatesIn Europe
gptkbp:parentCompany Camaïeu_Group
gptkbp:partnerships Collaborations with designers
gptkbp:priceRange Accessories
Footwear
Casual wear
Formal wear
gptkbp:products Clothing
gptkbp:reform Restructured operations post-bankruptcy
gptkbp:revenue €300 million (2020)
gptkbp:subsidiary Camaïeu_Belgium
Camaïeu_Italy
Camaïeu_Luxembourg
Camaïeu_Portugal
Camaïeu_Spain
gptkbp:sustainabilityInitiatives Eco-friendly collections
gptkbp:targetMarket Women
gptkbp:type Fashion Retailer
gptkbp:website www.camaieu.fr