Broadcast Audience Research Council
GPTKB entity
Properties (48)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
organization
|
| gptkbp:affiliation |
gptkb:Indian_Broadcasting_Foundation
|
| gptkbp:analyzes |
advertising effectiveness
audience demographics TV viewership trends |
| gptkbp:collaborations |
government agencies
academic institutions advertising agencies research institutions media houses |
| gptkbp:collection |
focus groups
online surveys mobile surveys household panel individual interviews |
| gptkbp:country |
gptkb:India
|
| gptkbp:dataUsage |
viewership data
|
| gptkbp:format |
TV ratings report
monthly analysis report weekly viewership report |
| gptkbp:founded |
2010
|
| gptkbp:hasMember |
weekly
|
| https://www.w3.org/2000/01/rdf-schema#label |
Broadcast Audience Research Council
|
| gptkbp:impact |
market research
advertising strategies brand positioning content creation media planning audience engagement program scheduling consumer behavior analysis viewership analysis |
| gptkbp:industry |
media measurement
|
| gptkbp:keyPeople |
Partho Dasgupta
|
| gptkbp:location |
gptkb:Mumbai
|
| gptkbp:partnerships |
gptkb:Nielsen
|
| gptkbp:purpose |
audience measurement
|
| gptkbp:research |
qualitative research
surveys quantitative research panel studies |
| gptkbp:services |
television ratings
|
| gptkbp:target_audience |
advertisers
broadcasters agencies |
| gptkbp:technique |
people meter technology
|
| gptkbp:type |
gptkb:non-profit_organization
|
| gptkbp:website |
www.barcindia.co.in
|