Statements (24)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:book
|
| gptkbp:bfsLayer |
5
|
| gptkbp:bfsParent |
gptkb:David_Garfinkel
|
| gptkbp:author |
Eugene Schwartz
|
| gptkbp:focus |
copywriting
|
| gptkbp:format |
gptkb:printer
|
| gptkbp:genre |
marketing
|
| https://www.w3.org/2000/01/rdf-schema#label |
Breakthrough Advertising
|
| gptkbp:impact |
direct response marketing
|
| gptkbp:influence |
advertising industry
|
| gptkbp:isbn |
978-0912301600
|
| gptkbp:language |
English
|
| gptkbp:notable_feature |
customer awareness
emotional triggers unique selling proposition market sophistication |
| gptkbp:notable_quote |
“ You cannot sell a man what he does not want.”
“ The copy must be written in the language of the prospect.” “ The purpose of advertising is to make the prospect feel something.” “ The most important thing in advertising is to get the prospect to see the product.” “ Every ad is a story.” |
| gptkbp:page_count |
224
|
| gptkbp:published_year |
gptkb:1966
|
| gptkbp:publisher |
gptkb:G._P._Putnam's_Sons
|