Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:book
|
| gptkbp:bfsLayer |
6
|
| gptkbp:bfsParent |
gptkb:Martin_Lindstrom
|
| gptkbp:author |
gptkb:Martin_Lindstrom
|
| gptkbp:focus |
Marketing strategies
|
| gptkbp:genre |
gptkb:Author
|
| https://www.w3.org/2000/01/rdf-schema#label |
Brandwashed
|
| gptkbp:impact |
Influence on consumer choices
|
| gptkbp:isbn |
978-0307460904
|
| gptkbp:language |
English
|
| gptkbp:notable_feature |
gptkb:brand
Advertising techniques Psychology of marketing |
| gptkbp:published_year |
gptkb:2011
|
| gptkbp:publisher |
gptkb:Crown_Business
|
| gptkbp:related_to |
Branding and marketing
|
| gptkbp:target_audience |
General public
|
| gptkbp:theme |
Consumer behavior
|