Statements (27)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:strategy
|
| gptkbp:alsoKnownAs |
branded content
|
| gptkbp:distinctFrom |
traditional advertising
|
| gptkbp:emergedIn |
early 2000s
|
| gptkbp:example |
gptkb:Red_Bull_Stratos
gptkb:BMW_Films gptkb:The_Lego_Movie Coca-Cola American Idol sponsorship |
| gptkbp:focusesOn |
gptkb:storytelling
entertainment value |
| https://www.w3.org/2000/01/rdf-schema#label |
Branded Entertainment
|
| gptkbp:involves |
integration of brands into entertainment content
|
| gptkbp:measures |
audience engagement
brand recall |
| gptkbp:purpose |
increase brand awareness
engage audiences promote brands |
| gptkbp:relatedTo |
advertising
content marketing product placement |
| gptkbp:targetAudience |
consumers
|
| gptkbp:usedIn |
gptkb:film
gptkb:television digital media video games |
| gptkbp:bfsParent |
gptkb:Clio_Awards
|
| gptkbp:bfsLayer |
5
|