Statements (22)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Strategy
|
| gptkbp:alsoKnownAs |
Brand Stretching
|
| gptkbp:benefit |
Faster acceptance of new products
Reduced launch costs |
| gptkbp:contrastsWith |
Multi-brand Strategy
New Brand Strategy |
| gptkbp:defines |
A marketing strategy in which a firm uses an established brand name to introduce new products or product categories.
|
| gptkbp:example |
Apple introducing Apple Watch
Coca-Cola introducing Diet Coke |
| https://www.w3.org/2000/01/rdf-schema#label |
Brand Extension
|
| gptkbp:purpose |
To leverage existing brand equity to launch new products
|
| gptkbp:relatedTo |
Brand Equity
Parent Brand Sub-brand |
| gptkbp:riskFactor |
Brand dilution
|
| gptkbp:studiedIn |
Marketing
Brand Management |
| gptkbp:type |
Category Extension
Line Extension |
| gptkbp:usedBy |
Companies
|
| gptkbp:bfsParent |
gptkb:Ruthless_Aggression_Era
|
| gptkbp:bfsLayer |
5
|