Statements (134)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Company
|
| gptkbp:acquisition |
gptkb:ASOS's_Topshop_brand
gptkb:Karen_Millen gptkb:Boohoo_MAN gptkb:Debenhams |
| gptkbp:advertising |
Social media campaigns
Various executives over the years uses social media influencers |
| gptkbp:brand |
Inclusivity and diversity
Loyal customer base Trendy and affordable fashion |
| gptkbp:brand_ambassadors |
Various celebrities
various influencers |
| gptkbp:business_model |
fast fashion
Fast fashion |
| gptkbp:ceo |
gptkb:John_Lyttle
|
| gptkbp:challenges |
adapted to changing consumer behavior
dealt with public relations issues faced scrutiny over working conditions navigated supply chain disruptions |
| gptkbp:community_engagement |
Local initiatives
promotes diversity and inclusion involved in local initiatives supports various charities sponsors events and programs |
| gptkbp:conflict |
Market competition
|
| gptkbp:controversy |
Environmental impact
Labor practices |
| gptkbp:customer_base |
Global
|
| gptkbp:customer_feedback |
Online reviews
|
| gptkbp:customer_support |
Email support
Online support FAQ section Live chat online support available |
| gptkbp:design |
varies by brand
Various designers Various designers over the years |
| gptkbp:e_commerce_platform |
Own website and mobile app
|
| gptkbp:economic_impact |
International markets
|
| gptkbp:employees |
over 1,000
|
| gptkbp:fashion_shows |
Virtual fashion shows
Occasional participation in fashion events |
| gptkbp:financial_performance |
Publicly traded
Increased online sales Expansion into new markets Profitable since 2014 reported profits in 2020 Strong growth during COVID-19 pandemic experienced growth during COVID-19 |
| gptkbp:founded |
gptkb:2006
|
| gptkbp:founder |
gptkb:Mahmud_Kamani
|
| gptkbp:future_plans |
Sustainability goals
expansion into new markets investing in technology enhancing online shopping experience developing new product lines strengthening brand presence globally |
| gptkbp:has_social_media_presence |
Strong social media presence
|
| gptkbp:headcount |
increased during pandemic
|
| gptkbp:headquarters |
gptkb:Manchester,_England
|
| https://www.w3.org/2000/01/rdf-schema#label |
Boohoo Group
|
| gptkbp:industry |
gptkb:Retail
gptkb:Fashion |
| gptkbp:logistics |
In-house distribution centers
|
| gptkbp:loyalty_program |
gptkb:Boohoo_Club
|
| gptkbp:market_cap |
£3.5 billion (2020)
£3.5 billion (2021) |
| gptkbp:market_position |
Leading online fashion retailer in the UK
|
| gptkbp:marketing_strategy |
Influencer marketing
Influencer collaborations focus on online sales emphasizes trend responsiveness offers frequent discounts utilizes data analytics for inventory |
| gptkbp:parent_company |
gptkb:Boohoo_Group_PLC
gptkb:Boohoo_Group_plc |
| gptkbp:partnership |
Various influencers
|
| gptkbp:partnerships |
Collaborations with other brands
collaborates with celebrities |
| gptkbp:payment_methods |
Credit card, Pay Pal
Credit cards, Pay Pal, etc. |
| gptkbp:product_range |
gptkb:footwear
gptkb:activewear gptkb:accessories Women’s, men’s, and kids’ clothing Petite clothing Tall clothing Women’s wear Men’s wear Plus size clothing |
| gptkbp:products |
gptkb:clothing
|
| gptkbp:promotions |
Seasonal sales and discounts
|
| gptkbp:return_policy |
30-day return policy
|
| gptkbp:revenue |
£580 million (2021)
£1.23 billion (2021) £1.23 billion (2020) |
| gptkbp:sales |
Affiliate marketing
Email marketing Display advertising Search engine marketing |
| gptkbp:shipping_options |
International shipping
international shipping available International shipping available |
| gptkbp:social_media |
active on Facebook
active on Instagram active on Twitter |
| gptkbp:social_media_presence |
gptkb:Twitter
gptkb:Instagram gptkb:Tik_Tok gptkb:Facebook |
| gptkbp:social_responsibility |
Charity partnerships
|
| gptkbp:stock_exchange |
gptkb:London_Stock_Exchange
|
| gptkbp:stock_symbol |
gptkb:BOO
|
| gptkbp:subsidiary |
gptkb:Nasty_Gal
gptkb:Pretty_Little_Thing |
| gptkbp:supply_chain |
Global suppliers
|
| gptkbp:sustainability |
criticized for labor practices
|
| gptkbp:sustainability_efforts |
aims to reduce carbon footprint
aims for transparency in supply chain aims to improve labor conditions aims to use more sustainable materials |
| gptkbp:sustainability_initiatives |
Commitment to reduce carbon footprint
Boohoo's sustainability strategy |
| gptkbp:target_market |
Young adults
young adults |
| gptkbp:trends |
Fast-changing trends
|
| gptkbp:website |
www.boohoo.com
|
| gptkbp:year |
ends in February
|
| gptkbp:bfsParent |
gptkb:Pretty_Little_Thing
gptkb:New_Look gptkb:Boohoo_MAN gptkb:Next |
| gptkbp:bfsLayer |
4
|