Blue Ocean Shift Process

GPTKB entity

Statements (27)
Predicate Object
gptkbp:instanceOf business strategy framework
gptkbp:appliesTo nonprofits
businesses
governments
gptkbp:describedBy Blue Ocean Shift (book)
gptkbp:developedBy gptkb:Renée_Mauborgne
gptkb:W._Chan_Kim
gptkbp:emphasizes humanness in change management
gptkbp:focusesOn creating uncontested market space
moving from red oceans to blue oceans
gptkbp:goal break value-cost trade-off
unlock new demand
https://www.w3.org/2000/01/rdf-schema#label Blue Ocean Shift Process
gptkbp:publicationYear 2017
gptkbp:relatedTo gptkb:Blue_Ocean_Strategy
gptkbp:step finding how to get there
getting started
imagining where you could be
making your move
understanding where you are now
gptkbp:uses Buyer Utility Map
Eliminate-Reduce-Raise-Create Grid
Pioneer-Migrator-Settler Map
Six Paths Framework
Strategy Canvas
gptkbp:bfsParent gptkb:Blue_Ocean_Shift
gptkbp:bfsLayer 7