Statements (27)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
business strategy framework
|
| gptkbp:appliesTo |
nonprofits
businesses governments |
| gptkbp:describedBy |
Blue Ocean Shift (book)
|
| gptkbp:developedBy |
gptkb:Renée_Mauborgne
gptkb:W._Chan_Kim |
| gptkbp:emphasizes |
humanness in change management
|
| gptkbp:focusesOn |
creating uncontested market space
moving from red oceans to blue oceans |
| gptkbp:goal |
break value-cost trade-off
unlock new demand |
| https://www.w3.org/2000/01/rdf-schema#label |
Blue Ocean Shift Process
|
| gptkbp:publicationYear |
2017
|
| gptkbp:relatedTo |
gptkb:Blue_Ocean_Strategy
|
| gptkbp:step |
finding how to get there
getting started imagining where you could be making your move understanding where you are now |
| gptkbp:uses |
Buyer Utility Map
Eliminate-Reduce-Raise-Create Grid Pioneer-Migrator-Settler Map Six Paths Framework Strategy Canvas |
| gptkbp:bfsParent |
gptkb:Blue_Ocean_Shift
|
| gptkbp:bfsLayer |
7
|