Statements (94)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:product
|
| gptkbp:bfsLayer |
4
|
| gptkbp:bfsParent |
gptkb:Mars,_Incorporated
gptkb:General_Mills |
| gptkbp:acquired |
gptkb:General_Mills
|
| gptkbp:acquisition |
gptkb:2018
|
| gptkbp:advertising |
social media campaigns
sponsorships television commercials |
| gptkbp:charity_work |
support for animal welfare
Blue Buffalo Foundation support for pet adoption support for pet health research |
| gptkbp:competitors |
gptkb:Royal_Canin
gptkb:Hill's_Pet_Nutrition gptkb:Purina Wellness Pet Food |
| gptkbp:customer_base |
health-conscious consumers
millennials pet enthusiasts |
| gptkbp:distributes |
natural pet food
|
| gptkbp:distribution |
gptkb:online_retailers
pet specialty stores mass retailers |
| gptkbp:features |
antioxidants
high protein content no artificial preservatives no by-products omega fatty acids no corn, wheat, or soy |
| gptkbp:founded |
gptkb:2003
|
| gptkbp:founder |
gptkb:Bill_Bishop
|
| gptkbp:headquarters |
gptkb:Wilton,_Connecticut
|
| https://www.w3.org/2000/01/rdf-schema#label |
Blue Buffalo
|
| gptkbp:ingredients |
fruits
vegetables whole grains real meat |
| gptkbp:is_committed_to |
community involvement
customer education sustainability practices animal welfare initiatives educational outreach programs natural ingredients product innovation quality assurance standards research partnerships transparency in sourcing high-quality protein no artificial preservatives supporting local shelters pet nutrition research real meat as the first ingredient pet health advocacy no corn, wheat, or soy sponsoring pet events no by-product meals recall safety measures supporting pet health |
| gptkbp:market |
growing
|
| gptkbp:marketed_as |
gptkb:online_retailers
mass retailers pet specialty retailers |
| gptkbp:motto |
Love them like family. Feed them like family.
|
| gptkbp:offers |
dry food
wet food grain-free options limited ingredient diets |
| gptkbp:packaging |
recyclable materials
|
| gptkbp:parent_company |
gptkb:General_Mills
|
| gptkbp:product_line |
gptkb:Wilderness
treats cat treats Kitten Formula puppy food senior dog food cat food for indoor cats cat food for sensitive stomachs cat food for weight control healthy weight food Freedom Grain-Free Healthy Gourmet Homestyle Recipe Indoor Health Formula Life Protection Formula Tastefuls |
| gptkbp:products |
gptkb:product
gptkb:mythological_figure |
| gptkbp:related_event |
gptkb:2010
gptkb:2015 gptkb:2017 gptkb:2018 |
| gptkbp:target_market |
pet owners
|
| gptkbp:website |
bluebuffalo.com
|