Statements (39)
| Predicate | Object |
|---|---|
| gptkbp:aims_to |
increase brand awareness
inspire creativity encourage self-expression |
| gptkbp:encourages |
community interaction
|
| gptkbp:features |
user-generated content
celebrity endorsements various tea products |
| gptkbp:focuses_on |
lifestyle branding
positivity |
| https://www.w3.org/2000/01/rdf-schema#label |
Be More Tea
|
| gptkbp:includes |
interactive experiences
social media engagement television commercials |
| gptkbp:inspired_by |
consumer feedback
|
| gptkbp:is_a |
gptkb:battle
|
| gptkbp:is_aimed_at |
health-conscious individuals
|
| gptkbp:is_associated_with |
refreshment
|
| gptkbp:is_celebrated_in |
its creativity
|
| gptkbp:is_characterized_by |
vibrant visuals
|
| gptkbp:is_designed_to |
connect with consumers
|
| gptkbp:is_evaluated_by |
consumer response
|
| gptkbp:is_influenced_by |
cultural trends
|
| gptkbp:is_linked_to |
wellness trends
|
| gptkbp:is_part_of |
Lipton's marketing strategy
Lipton's brand identity |
| gptkbp:is_promoted_by |
digital platforms
online campaigns print media television ads |
| gptkbp:is_supported_by |
gptkb:film_production_company
influencer partnerships advertising agencies |
| gptkbp:launched |
gptkb:Lipton_Tea
|
| gptkbp:promotes |
tea culture
|
| gptkbp:targets |
young adults
|
| gptkbp:utilizes |
gptkb:musical
|
| gptkbp:bfsParent |
gptkb:Lipton_Tea
gptkb:Lipton_Iced_Tea |
| gptkbp:bfsLayer |
4
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