Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
branding scheme
|
| gptkbp:aimsTo |
modernize branding
|
| gptkbp:designedFor |
gptkb:BNSF_Railway
|
| gptkbp:features |
stylized logo
|
| https://www.w3.org/2000/01/rdf-schema#label |
BNSF's 'Swoosh' scheme
|
| gptkbp:includes |
color palette
|
| gptkbp:introduced |
2005
|
| gptkbp:isActiveIn |
case studies
|
| gptkbp:isAssociatedWith |
customer loyalty
freight transportation |
| gptkbp:isAttendedBy |
other companies
|
| gptkbp:isCelebratedFor |
distinctive appearance
|
| gptkbp:isCriticizedFor |
lack of originality
|
| gptkbp:isDiscussedIn |
business articles
branding forums |
| gptkbp:isDisplayedOn |
company merchandise
|
| gptkbp:isDocumentedIn |
marketing literature
company reports |
| gptkbp:isEvaluatedBy |
marketing analysts
branding experts |
| gptkbp:isFeaturedIn |
industry publications
trade shows |
| gptkbp:isInfluencedBy |
modern design trends
railway industry branding |
| gptkbp:isPartOf |
other railway branding
BNSF's_history BNSF's_corporate_identity BNSF's_previous_branding BNSF's_rebranding_initiative BNSF's_visual_identity BNSF's_visual_strategy BNSF_Railway's_marketing_strategy |
| gptkbp:isPromotedBy |
BNSF_executives
|
| gptkbp:isPromotedThrough |
community engagement
advertising campaigns |
| gptkbp:isRecognizedBy |
industry professionals
|
| gptkbp:isRecognizedFor |
gptkb:North_America
brand consistency visual impact |
| gptkbp:isReflectedIn |
company culture
|
| gptkbp:isSupportedBy |
customer feedback
|
| gptkbp:isUsedIn |
social media campaigns
locomotives rail cars |
| gptkbp:isUtilizedIn |
market research
public relations efforts internal communications corporate communications branding studies |
| gptkbp:reflects |
company values
|
| gptkbp:replacedBy |
previous logo
|