|
gptkbp:instance_of
|
gptkb:PEN_International
|
|
gptkbp:advertising
|
targeted marketing
print and digital ads
|
|
gptkbp:art_style
|
gptkb:black
gptkb:blue
gptkb:red
purple
pink
gel ink
|
|
gptkbp:availability
|
stationery stores
|
|
gptkbp:brand
|
gptkb:BIC
|
|
gptkbp:collaborations
|
with influencers
|
|
gptkbp:collection
|
BIC for Her collection
|
|
gptkbp:color
|
various colors
|
|
gptkbp:cooking_tip
|
gptkb:medium
|
|
gptkbp:customer_support
|
responsive support
|
|
gptkbp:demographics
|
gptkb:students
gptkb:artists
gptkb:Writer
professionals
teachers
|
|
gptkbp:design
|
ergonomic design
|
|
gptkbp:durability
|
yes
BIC refill
|
|
gptkbp:environmental_impact
|
recyclable materials
|
|
gptkbp:features
|
fashionable design
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
BIC for Her ballpoint pen
|
|
gptkbp:inspiration
|
feminine aesthetics
|
|
gptkbp:is_popular_for
|
everyday writing
|
|
gptkbp:launch_date
|
gptkb:2013
|
|
gptkbp:length
|
standard length
|
|
gptkbp:market_segment
|
female consumers
|
|
gptkbp:material
|
gptkb:plastic
|
|
gptkbp:packaging
|
single or multi-pack
|
|
gptkbp:partnership
|
major retailers
|
|
gptkbp:price_range
|
affordable
|
|
gptkbp:reviews
|
generally positive
|
|
gptkbp:social_media_presence
|
active on Facebook
active on Instagram
active on Twitter
|
|
gptkbp:sustainability_efforts
|
eco-friendly packaging
|
|
gptkbp:target_audience
|
gptkb:women
|
|
gptkbp:user_feedback
|
incorporated in design improvements
|
|
gptkbp:variant
|
different designs
different tip sizes
different ink types
|
|
gptkbp:warranty
|
limited warranty
|
|
gptkbp:weight
|
lightweight
|
|
gptkbp:writer
|
smooth writing
|
|
gptkbp:writing_comfort
|
high comfort
|
|
gptkbp:bfsParent
|
gptkb:BIC_for_Her
|
|
gptkbp:bfsLayer
|
6
|