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gptkbp:instance_of
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gptkb:fragrance
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gptkbp:advertising
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gptkb:digital_media
gptkb:television
gptkb:Axe_Effect
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gptkbp:aroma
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moderate
aromatic
up to 8 hours
men's fragrance
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gptkbp:available_in
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gptkb:various_countries
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gptkbp:brand
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youthful and energetic
confidence through scent
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gptkbp:brand_ambassadors
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gptkb:celebrities
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gptkbp:brand_history
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established in 1983
originally launched as Lynx
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gptkbp:collaborations
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influencers
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gptkbp:customer_feedback
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packaging design
value for money
scent appeal
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gptkbp:demographics
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young adults
teenagers
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gptkbp:distribution_channels
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online stores
retail stores
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gptkbp:events
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launch parties
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gptkbp:fragrance_duration
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long-lasting
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gptkbp:fragrance_notes
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citrus
spicy
woodsy
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gptkbp:inspired_by
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creativity
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gptkbp:launched
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social media marketing
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gptkbp:launched_in
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gptkb:2021
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gptkbp:packaging
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aerosol can
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gptkbp:partnerships
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music festivals
fashion brands
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gptkbp:price_range
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affordable
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gptkbp:produced_by
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gptkb:Unilever
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gptkbp:product_line
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gptkb:Axe_body_sprays
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gptkbp:promotions
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holiday specials
summer collection
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gptkbp:reach
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available in over 90 countries
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gptkbp:social_media_presence
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active
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gptkbp:sustainability_initiatives
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recyclable packaging
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gptkbp:target_audience
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young men
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gptkbp:type
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gptkb:Skin
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gptkbp:user_experience
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refreshing
easy to apply
invigorating
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gptkbp:user_reviews
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generally positive
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gptkbp:variant
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limited editions
different sizes
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gptkbp:bfsParent
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gptkb:Axe_Effect
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gptkbp:bfsLayer
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7
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