Properties (60)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
advertising campaign
|
| gptkbp:aimsTo |
recruit soldiers
enhance public perception |
| gptkbp:emphasizes |
strength and resilience
|
| gptkbp:features |
motivational messaging
real soldiers' stories |
| gptkbp:hasCitations |
public awareness
|
| gptkbp:hasCollaboratedWith |
advertising agencies
|
| gptkbp:hasEquipment |
over time
|
| gptkbp:hasGoals |
criticism
|
| gptkbp:hasTheme |
critically analyzed
|
| https://www.w3.org/2000/01/rdf-schema#label |
Army Strong campaign
|
| gptkbp:includes |
community outreach programs
digital media television commercials print advertisements |
| gptkbp:isActiveIn |
academic research
|
| gptkbp:isAssociatedWith |
national security themes
Army's_diversity_initiatives Army_recruitment_efforts |
| gptkbp:isConnectedTo |
military family support programs
|
| gptkbp:isConsidered |
successful marketing initiative
|
| gptkbp:isDocumentedIn |
government reports
marketing studies military history archives |
| gptkbp:isEvaluatedBy |
performance metrics
surveys focus groups recruitment metrics |
| gptkbp:isInfluencedBy |
historical events
cultural trends |
| gptkbp:isIntegratedWith |
Army's_online_presence
|
| gptkbp:isLinkedTo |
veteran support initiatives
Army's_community_service_initiatives |
| gptkbp:isPartOf |
Army's_overall_branding
Army's_public_affairs_strategy Army's_strategic_communication_plan Army_marketing_strategy |
| gptkbp:isPromotedBy |
news articles
public relations efforts |
| gptkbp:isPromotedThrough |
workshops and seminars
online advertising media partnerships events and sponsorships |
| gptkbp:isRecognizedBy |
advertising awards
|
| gptkbp:isReflectedIn |
Army's_mission_statement
Army's_recruitment_goals Army's_recruitment_literature |
| gptkbp:isSupportedBy |
community leaders
government funding testimonials Army_leadership |
| gptkbp:isUtilizedIn |
high school outreach programs
recruitment fairs college recruitment events |
| gptkbp:launched |
gptkb:United_States_Army
2006 |
| gptkbp:promotes |
Army values
|
| gptkbp:targets |
young adults
|
| gptkbp:utilizes |
social media platforms
|