Statements (25)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
marketing methodology
|
| gptkbp:adoptedBy |
startups
technology companies large enterprises |
| gptkbp:aimsTo |
improve marketing effectiveness
increase team collaboration |
| gptkbp:contrastsWith |
traditional marketing
|
| gptkbp:emphasizes |
data-driven decision making
customer feedback |
| gptkbp:enables |
continuous improvement
faster response to market changes |
| gptkbp:focusesOn |
iterative campaigns
rapid experimentation |
| https://www.w3.org/2000/01/rdf-schema#label |
Agile Marketing
|
| gptkbp:includes |
retrospectives
backlog refinement |
| gptkbp:originatedIn |
gptkb:Agile_Manifesto
|
| gptkbp:popularizedBy |
2010s
|
| gptkbp:practicedIn |
marketing teams
|
| gptkbp:relatedTo |
Agile software development
|
| gptkbp:uses |
sprints
kanban boards stand-up meetings |
| gptkbp:bfsParent |
gptkb:Anthony_Freeling
|
| gptkbp:bfsLayer |
6
|