Properties (47)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Industry
|
| gptkbp:hasCitations |
Regulatory Compliance
Ad Fraud Market Saturation Ad Blocking Data_Privacy_Concerns |
| gptkbp:hasKeywords |
Ad Exchanges
Demand-Side Platforms Programmatic Advertising Supply-Side Platforms Ad_Networks Data_Management_Platforms |
| gptkbp:hasMajorCity |
gptkb:The_Trade_Desk
gptkb:Adobe gptkb:Amazon gptkb:Google gptkb:Rubicon_Project gptkb:AppNexus Sizmek Criteo MediaMath |
| https://www.w3.org/2000/01/rdf-schema#label |
Ad Tech Industry
|
| gptkbp:includes |
Retargeting
Attribution Modeling Creative Optimization Real-Time Bidding Ad Verification |
| gptkbp:isInfluencedBy |
Consumer Behavior
Digital_Marketing_Trends |
| gptkbp:isPartOf |
Marketing Technology
Digital_Advertising |
| gptkbp:isRegulatedBy |
Advertising Standards
Privacy Laws |
| gptkbp:isUtilizedFor |
Globalization
Technological Advancements Changing Consumer Preferences Increased Competition Emerging Platforms |
| gptkbp:isVisitedBy |
Return on Investment (ROI)
Conversion Rate Click-Through Rate (CTR) Customer Acquisition Cost (CAC) Customer_Lifetime_Value_(CLV) |
| gptkbp:utilizes |
Artificial Intelligence
Machine Learning Big_Data |