Statements (24)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:song
|
| gptkbp:aims_to |
Reach a large audience
|
| gptkbp:can_be |
Expensive
|
| gptkbp:can_include |
Sponsorships
|
| gptkbp:focuses_on |
Mass Media
|
| https://www.w3.org/2000/01/rdf-schema#label |
Above the Line Theme
|
| gptkbp:includes |
gptkb:radio_station
gptkb:television Print Media |
| gptkbp:is_compared_to |
Below the Line Theme
|
| gptkbp:is_effective_against |
Building Brand Image
|
| gptkbp:is_evaluated_by |
Return on Investment (ROI)
|
| gptkbp:is_influenced_by |
Cultural Trends
|
| gptkbp:is_often_accompanied_by |
Below the Line Strategies
|
| gptkbp:is_often_used_in |
Large Brands
|
| gptkbp:is_part_of |
Integrated Marketing Communications
|
| gptkbp:is_subject_to |
gptkb:regulations
|
| gptkbp:is_targeted_at |
General Public
|
| gptkbp:is_utilized_in |
Campaigns
|
| gptkbp:measures |
Brand Awareness
|
| gptkbp:related_to |
gptkb:advertising
|
| gptkbp:used_in |
gptkb:advertising
|
| gptkbp:bfsParent |
gptkb:The_Above_the_Line_series
|
| gptkbp:bfsLayer |
8
|