Statements (54)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:fragrance
|
| gptkbp:advertising |
gptkb:television
social media print media AXE Effect |
| gptkbp:application |
spray on body
|
| gptkbp:aroma |
woody
fresh and warm |
| gptkbp:available_in |
gptkb:various_countries
|
| gptkbp:awards |
fragrance awards
consumer choice awards |
| gptkbp:brand |
gptkb:AXE
high among users |
| gptkbp:brand_recognition |
widely recognized
|
| gptkbp:collaborations |
influencer partnerships
celebrity endorsements |
| gptkbp:customer_feedback |
affordable price
long-lasting scent fragrance appeal |
| gptkbp:demographics |
teenagers
young professionals |
| gptkbp:distribution_channels |
online stores
retail stores |
| gptkbp:features |
refreshing scent
easy to carry lightweight feel non-irritating formula quick-drying formula |
| gptkbp:fragrance_duration |
up to 48 hours
|
| gptkbp:fragrance_notes |
citrus
amber vanilla |
| gptkbp:gender |
male
|
| https://www.w3.org/2000/01/rdf-schema#label |
AXE Gold
|
| gptkbp:launch_date |
gptkb:2016
|
| gptkbp:market_position |
leading brand in men's grooming
|
| gptkbp:marketing_strategy |
youth-oriented advertising
|
| gptkbp:packaging |
aerosol spray
|
| gptkbp:parent_company |
gptkb:Unilever
|
| gptkbp:price_range |
affordable
|
| gptkbp:product_line |
AXE body spray
|
| gptkbp:promotions |
holiday specials
summer collection |
| gptkbp:social_responsibility |
community initiatives
environmental awareness campaigns |
| gptkbp:sustainability_initiatives |
recyclable packaging
|
| gptkbp:target_market |
young adults
|
| gptkbp:type |
gptkb:deodorant
|
| gptkbp:user_reviews |
generally positive
|
| gptkbp:variant |
AXE Gold antiperspirant
AXE Gold body wash AXE Gold shampoo |
| gptkbp:bfsParent |
gptkb:AXE
|
| gptkbp:bfsLayer |
6
|