Statements (56)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:fragrance
|
| gptkbp:bfsLayer |
5
|
| gptkbp:bfsParent |
gptkb:AXE
|
| gptkbp:advertising |
gptkb:television_series
print ads digital ads Apollo campaign |
| gptkbp:application |
aerosol spray
|
| gptkbp:aroma |
gptkb:spacecraft
4-6 hours moderate aromatic launch party men's fragrance developed by perfumers |
| gptkbp:brand |
gptkb:AXE
various celebrities |
| gptkbp:collaborations |
celebrity endorsements
|
| gptkbp:competitors |
competes with other men's fragrances.
|
| gptkbp:demographics |
teenagers
|
| gptkbp:dimensions |
200 ml
150 ml |
| gptkbp:distribution_channels |
online stores
retail stores |
| gptkbp:feedback |
positive reviews
negative reviews |
| https://www.w3.org/2000/01/rdf-schema#label |
AXE Apollo
|
| gptkbp:influence |
collaborations with influencers
|
| gptkbp:is_available_in |
multiple countries
|
| gptkbp:launch_date |
gptkb:2013
|
| gptkbp:market |
premium segment
|
| gptkbp:motto |
Find Your Magic
|
| gptkbp:notable_products |
part of AXE brand since 2013
|
| gptkbp:offers |
buy one get one free
discounts during holidays |
| gptkbp:packaging |
spray
|
| gptkbp:parent_company |
gptkb:Unilever
|
| gptkbp:partnerships |
gptkb:NASA
|
| gptkbp:price_range |
mid-range
|
| gptkbp:product_line |
AXE body spray
|
| gptkbp:products |
AXE antiperspirant
AXE body wash AXE shampoo |
| gptkbp:sales |
millions of units sold
|
| gptkbp:seasonal_activities |
year-round use
|
| gptkbp:social_media_presence |
active on Facebook
active on Instagram active on Twitter |
| gptkbp:sustainability_initiatives |
recyclable packaging
|
| gptkbp:symbolism |
confidence and adventure
|
| gptkbp:target_audience |
young men
|
| gptkbp:tasting_notes |
fruity notes
herbal notes woody notes |
| gptkbp:type |
gptkb:fragrance
|
| gptkbp:user_reviews |
4.5 stars
|