|
gptkbp:instance_of
|
gptkb:brand
|
|
gptkbp:advertising
|
AXE Effect
|
|
gptkbp:available_in
|
multiple countries
|
|
gptkbp:category
|
personal care
|
|
gptkbp:collaborated_with
|
local artists
|
|
gptkbp:competes_with
|
other deodorant brands
|
|
gptkbp:contains
|
natural ingredients
|
|
gptkbp:features
|
gptkb:fragrance
|
|
gptkbp:has
|
gptkb:antiperspirant
gptkb:limited_edition
gptkb:Skin
gptkb:gel
promotional events
fragrance notes
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
AXE Africa
|
|
gptkbp:influenced_by
|
African culture
|
|
gptkbp:is_associated_with
|
masculinity
|
|
gptkbp:is_available_in
|
various formats
online stores
retail stores
travel retail
|
|
gptkbp:is_considered
|
a lifestyle brand
a global brand
|
|
gptkbp:is_distributed_by
|
various retailers
|
|
gptkbp:is_featured_in
|
advertisements
|
|
gptkbp:is_inspired_by
|
African landscapes
|
|
gptkbp:is_known_for
|
vibrant packaging
bold advertising
youthful branding
|
|
gptkbp:is_linked_to
|
youth culture
|
|
gptkbp:is_part_of
|
personal grooming industry
Unilever's portfolio
global AXE brand
|
|
gptkbp:is_promoted_by
|
influencers
|
|
gptkbp:is_promoted_through
|
social media
television commercials
event sponsorships
|
|
gptkbp:is_recognized_for
|
innovative marketing
|
|
gptkbp:is_supported_by
|
gptkb:market_research
|
|
gptkbp:is_targeted_at
|
young professionals
urban youth
|
|
gptkbp:is_used_by
|
millennials
|
|
gptkbp:launched_in
|
gptkb:2011
|
|
gptkbp:marketed_as
|
long-lasting freshness
affordable luxury
|
|
gptkbp:offers
|
various scents
|
|
gptkbp:part_of
|
AXE product line
|
|
gptkbp:produced_by
|
gptkb:Unilever
|
|
gptkbp:product_type
|
gptkb:deodorant
|
|
gptkbp:promotes
|
self-expression
confidence
|
|
gptkbp:sells
|
gift sets
|
|
gptkbp:slogan
|
The scent of Africa
|
|
gptkbp:sustainability_initiatives
|
recyclable packaging
|
|
gptkbp:target_audience
|
young men
|
|
gptkbp:uses
|
celebrity endorsements
|
|
gptkbp:bfsParent
|
gptkb:AXE
|
|
gptkbp:bfsLayer
|
6
|