AMPscript

GPTKB entity

Statements (26)
Predicate Object
gptkbp:instanceOf gptkb:programming_language
gptkbp:accessibleBy data extensions
system data
profile attributes
gptkbp:canBeEmbeddedIn landing pages
SMS messages
HTML emails
gptkbp:category gptkb:programming_language
marketing technology
gptkbp:developedBy gptkb:Salesforce
gptkbp:documentation https://developer.salesforce.com/docs/atlas.en-us.mc-programmatic-content.meta/mc-programmatic-content/ampscript_syntax.htm
gptkbp:fileExtension .ampscript
gptkbp:firstAppearance 2000s
https://www.w3.org/2000/01/rdf-schema#label AMPscript
gptkbp:similarTo gptkb:VBScript
gptkbp:supports loops
string manipulation
conditional logic
data retrieval
personalization strings
gptkbp:usedFor dynamic content
email personalization
gptkbp:usedIn gptkb:Salesforce_Marketing_Cloud
gptkbp:bfsParent gptkb:Salesforce_Marketing_Cloud_Consultant
gptkb:Salesforce_Marketing_Cloud_Developer
gptkbp:bfsLayer 8