Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
marketing model
|
| gptkbp:appliesTo |
gptkb:digital_marketing
public relations copywriting |
| gptkbp:attributedTo |
gptkb:Elias_St._Elmo_Lewis
|
| gptkbp:category |
marketing communications
|
| gptkbp:describes |
customer journey
|
| gptkbp:developedBy |
late 19th century
|
| https://www.w3.org/2000/01/rdf-schema#label |
AIDA model
|
| gptkbp:influenced |
modern marketing theories
|
| gptkbp:relatedTo |
purchase funnel
|
| gptkbp:standsFor |
gptkb:Desire
gptkb:action Attention Interest |
| gptkbp:step |
gptkb:Desire
gptkb:action Attention Interest |
| gptkbp:usedIn |
advertising
sales |
| gptkbp:bfsParent |
gptkb:Elmo_Lewis
|
| gptkbp:bfsLayer |
6
|