Statements (21)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
marketing framework
|
| gptkbp:component |
gptkb:fictional_character
And Calls Them to Action And Ends in a Success Has a Problem Meets a Guide That Helps Them Avoid Failure Who Gives Them a Plan |
| gptkbp:createdBy |
gptkb:Donald_Miller
|
| gptkbp:describedBy |
gptkb:Building_a_StoryBrand
|
| gptkbp:emphasizes |
clear messaging
|
| gptkbp:focusesOn |
brand as guide
customer as hero |
| https://www.w3.org/2000/01/rdf-schema#label |
7-part StoryBrand Framework
|
| gptkbp:popularFor |
gptkb:brand
marketing |
| gptkbp:publicationYear |
2017
|
| gptkbp:usedFor |
brand messaging
clarifying marketing communication |
| gptkbp:bfsParent |
gptkb:StoryBrand
|
| gptkbp:bfsLayer |
7
|