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gptkbp:instance_of
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gptkb:brand
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gptkbp:aims_to
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create a modern image
revitalize Athens
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gptkbp:associated_with
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gptkb:2004_Summer_Olympics
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gptkbp:color
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gptkb:blue
gptkb:white
gptkb:gold
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gptkbp:communication
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gptkb:friendship
peace
unity
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gptkbp:designed_by
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gptkb:George_Kourounis
George Kouroupos
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gptkbp:emphasizes
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gptkb:cultural_heritage
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gptkbp:features
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gptkb:Athens_2004_logo
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gptkbp:graphics
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gptkb:ancient_ruins
modern architecture
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gptkbp:has_merchandise
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gptkb:posters
gptkb:apparel
gptkb:program
souvenirs
pins
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https://www.w3.org/2000/01/rdf-schema#label
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2004 Athens Olympics branding
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gptkbp:includes
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gptkb:motto
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gptkbp:includes_slogan
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Welcome Home
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gptkbp:influences
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future Olympic branding
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gptkbp:involves
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cultural events
various marketing materials
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gptkbp:is_criticized_for
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high costs
lack of originality
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gptkbp:is_documented_in
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case studies
marketing journals
Olympic history books
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gptkbp:is_evaluated_by
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gptkb:public_opinion
gptkb:media_coverage
design experts
marketing analysts
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gptkbp:is_influenced_by
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local culture
previous Olympic branding
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gptkbp:is_part_of
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gptkb:Olympic_Games
gptkb:Athens_2004_Games
Olympic marketing strategy
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gptkbp:is_promoted_through
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gptkb:advertising_campaigns
social media
sponsorships
public relations efforts
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gptkbp:is_supported_by
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gptkb:Greek_government
gptkb:International_Olympic_Committee
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gptkbp:launch_date
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gptkb:2003
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gptkbp:mascot
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Athena and Phidippides
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gptkbp:promotes
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Greek culture
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gptkbp:targets
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international audience
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gptkbp:uses
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blue and white colors
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gptkbp:utilizes
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ancient Greek motifs
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