|
gptkbp:instance_of
|
gptkb:sports_event
|
|
gptkbp:bfsLayer
|
3
|
|
gptkbp:bfsParent
|
gptkb:beer
|
|
gptkbp:associated_with
|
gptkb:football_match
|
|
gptkbp:attendance
|
60000
|
|
gptkbp:awards
|
gptkb:FIFA_World_Cup_Trophy
|
|
gptkbp:broadcasts
|
gptkb:Television_Argentina
|
|
gptkbp:career_assists
|
gptkb:Johan_Cruyff
|
|
gptkbp:championship
|
gptkb:1982_World_Cup
gptkb:1974_World_Cup
knockout and group stage
24 days
|
|
gptkbp:current_champion
|
gptkb:Brazil
|
|
gptkbp:exhibited_at
|
gptkb:football_club
|
|
gptkbp:final_score
|
gptkb:Mario_Kempes
3-1
|
|
gptkbp:finale_date
|
gptkb:Estadio_Monumental
June 25, 1978
|
|
gptkbp:goal
|
gptkb:102
gptkb:6
+6
|
|
gptkbp:held_in
|
gptkb:Argentina
|
|
gptkbp:highlights
|
gptkb:Basketball_Player
|
|
gptkbp:hosts
|
gptkb:Argentina
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
1978 World Cup Campaign
|
|
gptkbp:includes
|
fan events
interactive experiences
celebrity endorsements
contests and giveaways
|
|
gptkbp:is_a_venue_for
|
gptkb:6
|
|
gptkbp:is_aimed_at
|
global audiences
increase brand visibility
increasing sales
|
|
gptkbp:is_celebrated_in
|
its creativity
|
|
gptkbp:is_characterized_by
|
vibrant visuals
|
|
gptkbp:is_designed_to
|
boost morale
|
|
gptkbp:is_featured_in
|
advertisements
music and entertainment
|
|
gptkbp:is_known_for
|
iconic slogans
|
|
gptkbp:is_part_of
|
Coca-Cola's global strategy
Coca-Cola's marketing history
Coca-Cola's sponsorship portfolio
|
|
gptkbp:is_promoted_by
|
various media channels
|
|
gptkbp:is_recognized_by
|
creative advertising
|
|
gptkbp:is_supported_by
|
local advertising agencies
|
|
gptkbp:key
|
Coca-Cola's advertising strategy
|
|
gptkbp:launch_date
|
June 2, 1978
|
|
gptkbp:launched
|
gptkb:Argentina
|
|
gptkbp:notable_achievement
|
sports marketing history
|
|
gptkbp:notable_appearance
|
gptkb:football_match
|
|
gptkbp:notable_cards
|
gptkb:Argentina
gptkb:Brazil
|
|
gptkbp:notable_match
|
gptkb:Argentina_vs._Netherlands
gptkb:Argentina_vs._Brazil
gptkb:Argentina_vs._Italy
gptkb:Estadio_Boca_Juniors
Netherlands vs. Brazil
|
|
gptkbp:notable_player
|
gptkb:Norberto_Alonso
gptkb:Jorge_Burruchaga
gptkb:Osvaldo_Ardiles
gptkb:Daniel_Passarella
gptkb:Ubaldo_Fillol
|
|
gptkbp:number_of_matches
|
38
90 minutes
|
|
gptkbp:number_of_teams
|
gptkb:16
|
|
gptkbp:official_ball
|
gptkb:Tango_España
|
|
gptkbp:produced_by
|
consumer excitement
|
|
gptkbp:referee
|
gptkb:Sándor_Puhl
|
|
gptkbp:runner_up
|
gptkb:Netherlands
|
|
gptkbp:sponsor
|
gptkb:Adidas
|
|
gptkbp:succeeded_by
|
brand recognition
|
|
gptkbp:target_audience
|
Football Fans
|
|
gptkbp:third_place
|
gptkb:Brazil
|
|
gptkbp:top_scorer
|
gptkb:Mario_Kempes
|
|
gptkbp:utilizes
|
sponsorship opportunities
|
|
gptkbp:winner
|
gptkb:Argentina
|
|
gptkbp:year
|
gptkb:1978
|