|
gptkbp:instanceOf
|
gptkb:shopping_mall
|
|
gptkbp:alsoKnownAs
|
gptkb:Singles'_Day
|
|
gptkbp:annualEvent
|
true
|
|
gptkbp:contrastsWith
|
gptkb:Black_Friday
gptkb:Cyber_Monday
|
|
gptkbp:criticizedFor
|
overconsumption
|
|
gptkbp:date
|
November 11
|
|
gptkbp:environmentalImpact
|
increased packaging waste
|
|
gptkbp:expansion
|
gptkb:Europe
gptkb:Southeast_Asia
gptkb:United_States
|
|
gptkbp:features
|
flash sales
live streaming
discounts
limited-time offers
|
|
gptkbp:firstHeld
|
2009
|
|
gptkbp:focus
|
e-commerce
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
11.11 Sale
|
|
gptkbp:inspiredBy
|
Singles' Day (Chinese holiday)
|
|
gptkbp:originatedIn
|
gptkb:China
|
|
gptkbp:participants
|
millions of shoppers
|
|
gptkbp:participatingBrands
|
thousands
|
|
gptkbp:platform
|
gptkb:JD.com
gptkb:Taobao
gptkb:Tmall
|
|
gptkbp:popularizedBy
|
gptkb:Alibaba
|
|
gptkbp:recordSales
|
$74.1 billion (2020, Alibaba)
|
|
gptkbp:significance
|
largest online shopping day in the world
|
|
gptkbp:strategy
|
celebrity endorsements
interactive games
massive discounts
|
|
gptkbp:bfsParent
|
gptkb:Daraz
|
|
gptkbp:bfsLayer
|
7
|