Triple

T712935
Position Surface form Disambiguated ID Type / Status
Subject Google Ad Manager E14247 entity
Predicate competesWith P1375 FINISHED
Object Xandr
Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
 E84604 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Xandr | Statement: [Google Ad Manager, competesWith, Xandr]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07 
Target entity: Xandr
Context triple: [Google Ad Manager, competesWith, Xandr]
  • A. Google Ad Manager
    Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
  • B. DoubleClick Inc.
    DoubleClick Inc. was a pioneering online advertising company best known for its ad-serving technology and data-driven targeting, later acquired by Google to strengthen its digital advertising platform.
  • C. Google Marketing Platform
    Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
  • D. Marketo
    Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
  • E. Groupe ADP
    Groupe ADP is a major French airport management company that owns and operates the Paris-area airports and provides aviation and related services worldwide.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Xandr
Triple: [Google Ad Manager, competesWith, Xandr]
Generated description
Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07 
Target entity: Xandr
Target entity description: Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
  • A. Google Ad Manager
    Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
  • B. DoubleClick Inc.
    DoubleClick Inc. was a pioneering online advertising company best known for its ad-serving technology and data-driven targeting, later acquired by Google to strengthen its digital advertising platform.
  • C. Google Marketing Platform
    Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
  • D. Marketo
    Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
  • E. Groupe ADP
    Groupe ADP is a major French airport management company that owns and operates the Paris-area airports and provides aviation and related services worldwide.
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69a4934a36e081909e7abef98b898a4e completed March 1, 2026, 7:28 p.m.
NER Named-entity recognition batch_69a4a55ee4fc81909358659ec3bc435f completed March 1, 2026, 8:45 p.m.
NED1 Entity disambiguation (via context triple) batch_69a5dcb5578c8190b5380f1994fdb4d2 completed March 2, 2026, 6:53 p.m.
NEDg Description generation batch_69a601200cb08190927e83db83b3affe completed March 2, 2026, 9:29 p.m.
NED2 Entity disambiguation (via description) batch_69a601b8ee908190b7e617efe34f3d7a completed March 2, 2026, 9:31 p.m.
Created at: March 1, 2026, 7:36 p.m.