Triple
T5934023
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Publicis Groupe |
E132000
|
entity |
| Predicate | brand |
P1500
|
FINISHED |
| Object |
Publicis Sport
Publicis Sport is a specialized sports marketing and communications agency within the global advertising and PR conglomerate Publicis Groupe.
|
E556349
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Publicis Sport | Statement: [Publicis Groupe, brand, Publicis Sport]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Publicis Sport Context triple: [Publicis Groupe, brand, Publicis Sport]
-
A.
Publicis Groupe
Publicis Groupe is a major French multinational advertising and communications company and one of the world’s largest marketing services groups.
-
B.
Wunderman
Wunderman is a global marketing and advertising agency known for its data-driven, digital-first campaigns and customer relationship management services.
-
C.
WPP plc
WPP plc is a British multinational advertising and public relations conglomerate and one of the world’s largest communications groups.
-
D.
Omnicom Group
Omnicom Group is a global marketing and communications holding company that owns numerous leading advertising, media, and public relations agencies worldwide.
-
E.
Ogilvy & Mather
Ogilvy & Mather is a major global advertising agency known for its influential marketing campaigns and brand-building work for leading companies worldwide.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Publicis Sport Triple: [Publicis Groupe, brand, Publicis Sport]
Generated description
Publicis Sport is a specialized sports marketing and communications agency within the global advertising and PR conglomerate Publicis Groupe.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Publicis Sport Target entity description: Publicis Sport is a specialized sports marketing and communications agency within the global advertising and PR conglomerate Publicis Groupe.
-
A.
Publicis Groupe
Publicis Groupe is a major French multinational advertising and communications company and one of the world’s largest marketing services groups.
-
B.
Wunderman
Wunderman is a global marketing and advertising agency known for its data-driven, digital-first campaigns and customer relationship management services.
-
C.
WPP plc
WPP plc is a British multinational advertising and public relations conglomerate and one of the world’s largest communications groups.
-
D.
Omnicom Group
Omnicom Group is a global marketing and communications holding company that owns numerous leading advertising, media, and public relations agencies worldwide.
-
E.
Ogilvy & Mather
Ogilvy & Mather is a major global advertising agency known for its influential marketing campaigns and brand-building work for leading companies worldwide.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69c0085c55dc8190aa90e242c956e2fa |
completed | March 22, 2026, 3:18 p.m. |
| NER | Named-entity recognition | batch_69c0389f6fc881909527b928838ffcdd |
completed | March 22, 2026, 6:44 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69c0c069e450819096b268637ffcd219 |
completed | March 23, 2026, 4:24 a.m. |
| NEDg | Description generation | batch_69c0c46fabf081908484ba066c25187b |
completed | March 23, 2026, 4:41 a.m. |
| NED2 | Entity disambiguation (via description) | batch_69c0c4f21528819093a36c07e2637446 |
completed | March 23, 2026, 4:43 a.m. |
Created at: March 22, 2026, 4 p.m.