Triple
T5934021
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Publicis Groupe |
E132000
|
entity |
| Predicate | brand |
P1500
|
FINISHED |
| Object |
Publicis Sapient
Publicis Sapient is a global digital business transformation and consulting firm that combines strategy, experience design, and technology to help organizations modernize and grow.
|
E564014
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Publicis Sapient | Statement: [Publicis Groupe, brand, Publicis Sapient]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Publicis Sapient Context triple: [Publicis Groupe, brand, Publicis Sapient]
-
A.
Publicis Communications
Publicis Communications is a major creative and advertising network within the global marketing and communications conglomerate Publicis Groupe.
-
B.
Publicis Groupe
Publicis Groupe is a major French multinational advertising and communications company and one of the world’s largest marketing services groups.
-
C.
WPP plc
WPP plc is a British multinational advertising and public relations conglomerate and one of the world’s largest communications groups.
-
D.
Omnicom Group
Omnicom Group is a global marketing and communications holding company that owns numerous leading advertising, media, and public relations agencies worldwide.
-
E.
McCann Erickson
McCann Erickson is a global advertising agency network known for creating major international marketing campaigns for leading brands.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Publicis Sapient Triple: [Publicis Groupe, brand, Publicis Sapient]
Generated description
Publicis Sapient is a global digital business transformation and consulting firm that combines strategy, experience design, and technology to help organizations modernize and grow.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Publicis Sapient Target entity description: Publicis Sapient is a global digital business transformation and consulting firm that combines strategy, experience design, and technology to help organizations modernize and grow.
-
A.
Publicis Communications
Publicis Communications is a major creative and advertising network within the global marketing and communications conglomerate Publicis Groupe.
-
B.
Publicis Groupe
Publicis Groupe is a major French multinational advertising and communications company and one of the world’s largest marketing services groups.
-
C.
WPP plc
WPP plc is a British multinational advertising and public relations conglomerate and one of the world’s largest communications groups.
-
D.
Omnicom Group
Omnicom Group is a global marketing and communications holding company that owns numerous leading advertising, media, and public relations agencies worldwide.
-
E.
McCann Erickson
McCann Erickson is a global advertising agency network known for creating major international marketing campaigns for leading brands.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69c0085c55dc8190aa90e242c956e2fa |
completed | March 22, 2026, 3:18 p.m. |
| NER | Named-entity recognition | batch_69c0389f6fc881909527b928838ffcdd |
completed | March 22, 2026, 6:44 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69c1135056348190876693465e221bac |
completed | March 23, 2026, 10:17 a.m. |
| NEDg | Description generation | batch_69c114c6025c8190b9ec519a1df49915 |
completed | March 23, 2026, 10:24 a.m. |
| NED2 | Entity disambiguation (via description) | batch_69c115552c188190b500d96e86410180 |
completed | March 23, 2026, 10:26 a.m. |
Created at: March 22, 2026, 4 p.m.