Triple
T5934012
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Publicis Groupe |
E132000
|
entity |
| Predicate | subsidiary |
P258
|
FINISHED |
| Object |
Leo Burnett Worldwide
Leo Burnett Worldwide is a globally recognized advertising agency network known for its creative brand campaigns and iconic marketing characters.
|
E559715
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Leo Burnett Worldwide | Statement: [Publicis Groupe, subsidiary, Leo Burnett Worldwide]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Leo Burnett Worldwide Context triple: [Publicis Groupe, subsidiary, Leo Burnett Worldwide]
-
A.
Wolff Olins
Wolff Olins is a global brand consultancy known for creating bold and sometimes controversial visual identities for major organizations and events.
-
B.
Saatchi & Saatchi
Saatchi & Saatchi is a global advertising agency network renowned for its creative campaigns and influential role in the modern advertising industry.
-
C.
Ogilvy & Mather
Ogilvy & Mather is a major global advertising agency known for its influential marketing campaigns and brand-building work for leading companies worldwide.
-
D.
Wunderman
Wunderman is a global marketing and advertising agency known for its data-driven, digital-first campaigns and customer relationship management services.
-
E.
Young & Rubicam
Young & Rubicam is a major global advertising agency known for its influential marketing campaigns and long-standing presence in the advertising industry.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Leo Burnett Worldwide Triple: [Publicis Groupe, subsidiary, Leo Burnett Worldwide]
Generated description
Leo Burnett Worldwide is a globally recognized advertising agency network known for its creative brand campaigns and iconic marketing characters.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Leo Burnett Worldwide Target entity description: Leo Burnett Worldwide is a globally recognized advertising agency network known for its creative brand campaigns and iconic marketing characters.
-
A.
Wolff Olins
Wolff Olins is a global brand consultancy known for creating bold and sometimes controversial visual identities for major organizations and events.
-
B.
Saatchi & Saatchi
Saatchi & Saatchi is a global advertising agency network renowned for its creative campaigns and influential role in the modern advertising industry.
-
C.
Ogilvy & Mather
Ogilvy & Mather is a major global advertising agency known for its influential marketing campaigns and brand-building work for leading companies worldwide.
-
D.
Wunderman
Wunderman is a global marketing and advertising agency known for its data-driven, digital-first campaigns and customer relationship management services.
-
E.
Young & Rubicam
Young & Rubicam is a major global advertising agency known for its influential marketing campaigns and long-standing presence in the advertising industry.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69c0085c55dc8190aa90e242c956e2fa |
completed | March 22, 2026, 3:18 p.m. |
| NER | Named-entity recognition | batch_69c0389f6fc881909527b928838ffcdd |
completed | March 22, 2026, 6:44 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69c0e3affd748190a37e3cc60e58d6a6 |
completed | March 23, 2026, 6:54 a.m. |
| NEDg | Description generation | batch_69c0f85e33d8819080d9d721421b4c5b |
completed | March 23, 2026, 8:22 a.m. |
| NED2 | Entity disambiguation (via description) | batch_69c0fad0bdf08190bf6599d492848582 |
completed | March 23, 2026, 8:33 a.m. |
Created at: March 22, 2026, 4 p.m.