Triple
T577588
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Google Marketing Platform |
E13789
|
entity |
| Predicate | includesProduct |
P3585
|
FINISHED |
| Object |
Display & Video 360
Display & Video 360 is Google’s enterprise demand-side platform that enables advertisers to plan, buy, and optimize programmatic display, video, and other digital media across multiple channels.
|
E13789
|
NE FINISHED |
How this triple was built (5 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Display & Video 360 | Statement: [Google Marketing Platform, includesProduct, Display & Video 360]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Display & Video 360 Context triple: [Google Marketing Platform, includesProduct, Display & Video 360]
-
A.
Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
-
B.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
C.
DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
D.
Marketo
Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
-
E.
IAB
The IAB (Internet Architecture Board) is a committee of the Internet Engineering Task Force responsible for overseeing the technical and architectural development of the Internet.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Display & Video 360 Triple: [Google Marketing Platform, includesProduct, Display & Video 360]
Generated description
Display & Video 360 is Google’s enterprise demand-side platform that enables advertisers to plan, buy, and optimize programmatic display, video, and other digital media across multiple channels.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Display & Video 360 Target entity description: Display & Video 360 is Google’s enterprise demand-side platform that enables advertisers to plan, buy, and optimize programmatic display, video, and other digital media across multiple channels.
-
A.
Google Marketing Platform
chosen
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
-
B.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
C.
DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
D.
Marketo
Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
-
E.
IAB
The IAB (Internet Architecture Board) is a committee of the Internet Engineering Task Force responsible for overseeing the technical and architectural development of the Internet.
- F. None of above.
PD
Predicate disambiguation
gpt-5-mini-2025-08-07
Target predicate: includesProduct Context triple: [Google Marketing Platform, includesProduct, Display & Video 360]
-
A.
hasProduct
chosen
Indicates that an entity possesses, offers, or is associated with a particular product.
-
B.
includes
Indicates that one entity contains, encompasses, or has another entity as a part, member, or subset.
-
C.
offersProduct
Indicates that one entity makes a product available to another entity, typically for sale or use.
-
D.
primaryProduct
Indicates that one entity is the main or most important product associated with, produced by, or offered by another entity.
-
E.
containsBasket
Indicates that one entity includes or holds a basket as part of its contents or composition.
- F. None of above.
Provenance (6 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69a4933fa4d88190a7949cc83c08c5c1 |
completed | March 1, 2026, 7:27 p.m. |
| NER | Named-entity recognition | batch_69a49b69fed88190b5558d4ebd5047a1 |
completed | March 1, 2026, 8:02 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69a501bfb6408190bf7e1f462f39723d |
completed | March 2, 2026, 3:19 a.m. |
| NEDg | Description generation | batch_69a5026c35408190ab22dab86c673e0f |
completed | March 2, 2026, 3:22 a.m. |
| NED2 | Entity disambiguation (via description) | batch_69a5063ad6b481909537a97e6a81eaa4 |
completed | March 2, 2026, 3:38 a.m. |
| PD | Predicate disambiguation | batch_69a494c692288190b88f30299516b5ba |
completed | March 1, 2026, 7:34 p.m. |
Created at: March 1, 2026, 7:33 p.m.