Triple
T577378
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | DART for Publishers |
E13784
|
entity |
| Predicate | integratedWith |
P2830
|
FINISHED |
| Object | DoubleClick for Advertisers |
E13785
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: DoubleClick for Advertisers | Statement: [DART for Publishers, integratedWith, DoubleClick for Advertisers]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: DoubleClick for Advertisers Context triple: [DART for Publishers, integratedWith, DoubleClick for Advertisers]
-
A.
DART for Advertisers
chosen
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
B.
DoubleClick
DoubleClick is a digital advertising technology company best known for its ad-serving and campaign management platforms that became a core part of Google’s online advertising business.
-
C.
Bomis
Bomis was an early web portal and search engine company co-founded by Jimmy Wales that later played a key role in funding and incubating Wikipedia.
-
D.
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
The Attention Merchants: The Epic Scramble to Get Inside Our Heads is a nonfiction book that traces the history and mechanics of the attention economy, examining how media, advertising, and technology industries capture and monetize human attention.
-
E.
IAB
The IAB (Internet Architecture Board) is a committee of the Internet Engineering Task Force responsible for overseeing the technical and architectural development of the Internet.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69a4933fa4d88190a7949cc83c08c5c1 |
completed | March 1, 2026, 7:27 p.m. |
| NER | Named-entity recognition | batch_69a49b68cc808190b1ba45bdad78443d |
completed | March 1, 2026, 8:02 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69a501bfb6408190bf7e1f462f39723d |
completed | March 2, 2026, 3:19 a.m. |
Created at: March 1, 2026, 7:33 p.m.