Triple
T4177374
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Magnite |
E86509
|
entity |
| Predicate | formerlyKnownAs |
P65
|
FINISHED |
| Object | The Rubicon Project |
E86509
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: The Rubicon Project | Statement: [Magnite, formerlyKnownAs, The Rubicon Project]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: The Rubicon Project Context triple: [Magnite, formerlyKnownAs, The Rubicon Project]
-
A.
PubMatic
PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
-
B.
Magnite
chosen
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
-
C.
Xandr
Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
-
D.
Google Ad Exchange
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
-
E.
IAB Tech Lab
IAB Tech Lab is a global industry body that develops technical standards and solutions to support and improve digital advertising.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69aed93de98c8190ad838ce507b77c8a |
completed | March 9, 2026, 2:29 p.m. |
| NER | Named-entity recognition | batch_69af02ec20fc8190b6f30576337e0ddc |
completed | March 9, 2026, 5:27 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69b57f57509881909d0353a48d868f5d |
completed | March 14, 2026, 3:31 p.m. |
Created at: March 9, 2026, 3:45 p.m.