Triple

T4051977
Position Surface form Disambiguated ID Type / Status
Subject Xandr E84604 entity
Predicate partOf P40 FINISHED
Object Microsoft Advertising
Microsoft Advertising is Microsoft's digital advertising platform that provides tools and services for search, display, and programmatic ad buying across its own properties and partner networks.
 E409748 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Microsoft Advertising | Statement: [Xandr, partOf, Microsoft Advertising]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07 
Target entity: Microsoft Advertising
Context triple: [Xandr, partOf, Microsoft Advertising]
  • A. Google Ads
    Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
  • B. Magnite
    Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
  • C. Google Marketing Platform
    Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
  • D. Google Ad Manager
    Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
  • E. AdWords API
    The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Microsoft Advertising
Triple: [Xandr, partOf, Microsoft Advertising]
Generated description
Microsoft Advertising is Microsoft's digital advertising platform that provides tools and services for search, display, and programmatic ad buying across its own properties and partner networks.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07 
Target entity: Microsoft Advertising
Target entity description: Microsoft Advertising is Microsoft's digital advertising platform that provides tools and services for search, display, and programmatic ad buying across its own properties and partner networks.
  • A. Google Ads
    Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
  • B. Magnite
    Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
  • C. Google Marketing Platform
    Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
  • D. Google Ad Manager
    Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
  • E. AdWords API
    The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69aed933bec881909edfa28ebb69c634 completed March 9, 2026, 2:29 p.m.
NER Named-entity recognition batch_69aefb8539148190990468c1429be9dd completed March 9, 2026, 4:55 p.m.
NED1 Entity disambiguation (via context triple) batch_69b55659256081909154569cedd1694a completed March 14, 2026, 12:36 p.m.
NEDg Description generation batch_69b5572b27c48190989311cef00b5f44 completed March 14, 2026, 12:40 p.m.
NED2 Entity disambiguation (via description) batch_69b55b333ffc8190a5df8b8d7bffa77f completed March 14, 2026, 12:57 p.m.
Created at: March 9, 2026, 3:37 p.m.