Triple

T4051694
Position Surface form Disambiguated ID Type / Status
Subject OpenRTB E84599 entity
Predicate associatedWith P37 FINISHED
Object IAB Tech Lab
IAB Tech Lab is a global industry body that develops technical standards and solutions to support and improve digital advertising.
 E409739 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: IAB Tech Lab | Statement: [OpenRTB, associatedWith, IAB Tech Lab]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07 
Target entity: IAB Tech Lab
Context triple: [OpenRTB, associatedWith, IAB Tech Lab]
  • A. PubMatic
    PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
  • B. Xandr
    Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
  • C. Magnite
    Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
  • D. Alexa Internet
    Alexa Internet was a web traffic analysis and ranking company best known for providing website popularity metrics and analytics services before its shutdown in 2022.
  • E. Talpa Media
    Talpa Media is a Dutch television production company best known for creating international reality and talent show formats such as "The Voice."
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: IAB Tech Lab
Triple: [OpenRTB, associatedWith, IAB Tech Lab]
Generated description
IAB Tech Lab is a global industry body that develops technical standards and solutions to support and improve digital advertising.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07 
Target entity: IAB Tech Lab
Target entity description: IAB Tech Lab is a global industry body that develops technical standards and solutions to support and improve digital advertising.
  • A. PubMatic
    PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
  • B. Xandr
    Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
  • C. Magnite
    Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
  • D. Alexa Internet
    Alexa Internet was a web traffic analysis and ranking company best known for providing website popularity metrics and analytics services before its shutdown in 2022.
  • E. Talpa Media
    Talpa Media is a Dutch television production company best known for creating international reality and talent show formats such as "The Voice."
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69aed933bec881909edfa28ebb69c634 completed March 9, 2026, 2:29 p.m.
NER Named-entity recognition batch_69aefb8539148190990468c1429be9dd completed March 9, 2026, 4:55 p.m.
NED1 Entity disambiguation (via context triple) batch_69b55659256081909154569cedd1694a completed March 14, 2026, 12:36 p.m.
NEDg Description generation batch_69b5572b27c48190989311cef00b5f44 completed March 14, 2026, 12:40 p.m.
NED2 Entity disambiguation (via description) batch_69b55b333ffc8190a5df8b8d7bffa77f completed March 14, 2026, 12:57 p.m.
Created at: March 9, 2026, 3:37 p.m.