Triple
T3842755
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Neil Reagan |
E93490
|
entity |
| Predicate | employer |
P7
|
FINISHED |
| Object |
McCann Erickson
McCann Erickson is a global advertising agency network known for creating major international marketing campaigns for leading brands.
|
E392398
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: McCann Erickson | Statement: [Neil Reagan, employer, McCann Erickson]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: McCann Erickson Context triple: [Neil Reagan, employer, McCann Erickson]
-
A.
Ogilvy & Mather
Ogilvy & Mather is a major global advertising agency known for its influential marketing campaigns and brand-building work for leading companies worldwide.
-
B.
Omnicom Group
Omnicom Group is a global marketing and communications holding company that owns numerous leading advertising, media, and public relations agencies worldwide.
-
C.
WPP plc
WPP plc is a British multinational advertising and public relations conglomerate and one of the world’s largest communications groups.
-
D.
Wolff Olins
Wolff Olins is a global brand consultancy known for creating bold and sometimes controversial visual identities for major organizations and events.
-
E.
Publicis Groupe
Publicis Groupe is a major French multinational advertising and communications company and one of the world’s largest marketing services groups.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: McCann Erickson Triple: [Neil Reagan, employer, McCann Erickson]
Generated description
McCann Erickson is a global advertising agency network known for creating major international marketing campaigns for leading brands.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: McCann Erickson Target entity description: McCann Erickson is a global advertising agency network known for creating major international marketing campaigns for leading brands.
-
A.
Ogilvy & Mather
Ogilvy & Mather is a major global advertising agency known for its influential marketing campaigns and brand-building work for leading companies worldwide.
-
B.
Omnicom Group
Omnicom Group is a global marketing and communications holding company that owns numerous leading advertising, media, and public relations agencies worldwide.
-
C.
WPP plc
WPP plc is a British multinational advertising and public relations conglomerate and one of the world’s largest communications groups.
-
D.
Wolff Olins
Wolff Olins is a global brand consultancy known for creating bold and sometimes controversial visual identities for major organizations and events.
-
E.
Publicis Groupe
Publicis Groupe is a major French multinational advertising and communications company and one of the world’s largest marketing services groups.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69aed96ce578819084ab16e3439976c9 |
completed | March 9, 2026, 2:30 p.m. |
| NER | Named-entity recognition | batch_69aeebb397ac81908f74a42a0eeb8682 |
completed | March 9, 2026, 3:48 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69b5040f93948190b104cf1b7db671b7 |
completed | March 14, 2026, 6:45 a.m. |
| NEDg | Description generation | batch_69b504c46dcc8190a9775c39e5c734a9 |
completed | March 14, 2026, 6:48 a.m. |
| NED2 | Entity disambiguation (via description) | batch_69b505742830819093a861bde17c03c0 |
completed | March 14, 2026, 6:51 a.m. |
Created at: March 9, 2026, 3:18 p.m.