Triple
T3528333
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | DoubleClick Inc. |
E74594
|
entity |
| Predicate | successor |
P78
|
FINISHED |
| Object | Google Marketing Platform |
E13789
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Google Marketing Platform | Statement: [DoubleClick Inc., successor, Google Marketing Platform]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Google Marketing Platform Context triple: [DoubleClick Inc., successor, Google Marketing Platform]
-
A.
Google Marketing Platform
chosen
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
-
B.
Google Ads
Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
-
C.
Adobe Marketing Cloud
Adobe Marketing Cloud is a suite of integrated digital marketing tools and analytics services from Adobe that helps businesses manage, measure, and optimize their online marketing efforts.
-
D.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
E.
Google Ad Exchange
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69ad85d1a3948190931fd1ea1f49717b |
completed | March 8, 2026, 2:21 p.m. |
| NER | Named-entity recognition | batch_69adbc6e9188819093480b39f263ce75 |
completed | March 8, 2026, 6:14 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69b38bcc879c8190ab4ab3e2b67d9a16 |
completed | March 13, 2026, 4 a.m. |
Created at: March 8, 2026, 3:19 p.m.