Triple
T3528312
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | DoubleClick Inc. |
E74594
|
entity |
| Predicate | product |
P490
|
FINISHED |
| Object |
DoubleClick for Publishers
DoubleClick for Publishers is a comprehensive ad management platform that enables publishers to serve, target, and optimize digital advertising across their websites and apps.
|
E74594
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: DoubleClick for Publishers | Statement: [DoubleClick Inc., product, DoubleClick for Publishers]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: DoubleClick for Publishers Context triple: [DoubleClick Inc., product, DoubleClick for Publishers]
-
A.
PubMatic
PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
-
B.
DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
C.
DoubleClick Inc.
DoubleClick Inc. was a pioneering online advertising company best known for its ad-serving technology and data-driven targeting, later acquired by Google to strengthen its digital advertising platform.
-
D.
Talpa Media
Talpa Media is a Dutch television production company best known for creating international reality and talent show formats such as "The Voice."
-
E.
Google Ad Exchange
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: DoubleClick for Publishers Triple: [DoubleClick Inc., product, DoubleClick for Publishers]
Generated description
DoubleClick for Publishers is a comprehensive ad management platform that enables publishers to serve, target, and optimize digital advertising across their websites and apps.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: DoubleClick for Publishers Target entity description: DoubleClick for Publishers is a comprehensive ad management platform that enables publishers to serve, target, and optimize digital advertising across their websites and apps.
-
A.
PubMatic
PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
-
B.
DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
C.
DoubleClick Inc.
chosen
DoubleClick Inc. was a pioneering online advertising company best known for its ad-serving technology and data-driven targeting, later acquired by Google to strengthen its digital advertising platform.
-
D.
Talpa Media
Talpa Media is a Dutch television production company best known for creating international reality and talent show formats such as "The Voice."
-
E.
Google Ad Exchange
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
- F. None of above.
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69ad85d1a3948190931fd1ea1f49717b |
completed | March 8, 2026, 2:21 p.m. |
| NER | Named-entity recognition | batch_69adbc6d099c8190b2b1e65a56e52089 |
completed | March 8, 2026, 6:14 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69b37e93c1988190a9ab7698bf63e8e6 |
completed | March 13, 2026, 3:03 a.m. |
| NEDg | Description generation | batch_69b380a6b6ec8190be0741cb9535b650 |
completed | March 13, 2026, 3:12 a.m. |
| NED2 | Entity disambiguation (via description) | batch_69b3812927e48190a84f3c7fa55d070a |
completed | March 13, 2026, 3:14 a.m. |
Created at: March 8, 2026, 3:19 p.m.