Triple
T3429561
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | DFA |
E72303
|
entity |
| Predicate | abbreviationOf |
P590
|
FINISHED |
| Object | DoubleClick for Advertisers |
E13785
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: DoubleClick for Advertisers | Statement: [DFA, abbreviationOf, DoubleClick for Advertisers]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: DoubleClick for Advertisers Context triple: [DFA, abbreviationOf, DoubleClick for Advertisers]
-
A.
DART for Advertisers
chosen
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
B.
PubMatic
PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
-
C.
DoubleClick
DoubleClick is a digital advertising technology company best known for its ad-serving and campaign management platforms that became a core part of Google’s online advertising business.
-
D.
DoubleClick Bid Manager
DoubleClick Bid Manager is a demand-side platform (DSP) from Google that enables advertisers to programmatically buy and optimize digital ad inventory across multiple exchanges and formats.
-
E.
Google Ad Exchange
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69ad85ae14308190bcbc25cfa0246c0b |
completed | March 8, 2026, 2:20 p.m. |
| NER | Named-entity recognition | batch_69adb9854ca081909e637adcac46a27c |
completed | March 8, 2026, 6:01 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69b367f6bb90819084055d9d001430fd |
completed | March 13, 2026, 1:27 a.m. |
Created at: March 8, 2026, 3:15 p.m.